The Dolphins Make Me Cry.com - Forums

I thought this deserved its own thread now that NFL.com has confirmed it.

(http://news.sportslogos.net/wp-content/uploads/2013/03/374x270xMiami-Dolphins-New-Logo-2013.jpg.pagespeed.ic.6pAZap1tUK.jpg)

Evidence? (http://news.sportslogos.net/2013/03/27/new-dolphins-logo-appears-on-nfl-com/)  The NFL.com Predict the Pick page (http://predictpick.nfl.com/?icampaign=Predict_Fantasy_Draft-Nav_signup&cvsorc=fantasy.predict.draft_nav) (it has since been changed to the previous logo):

(http://news.sportslogos.net/wp-content/uploads/2013/03/590x759xNFLcom-New-Dolphins-Logo-Leak-2013-590x759.jpg.pagespeed.ic.DsD00FRFNT.jpg)

Discuss.

I think it's more or less been discussed already as a bad logo with some saying the changes are all right or acceptable. I don't mind the abstract look to it, I kind of wanted the original shape or even the earlier logo with the red eyes or whatever that was.

I reserve judgment until I see the uniform makeover.

I also would reserve saying that anything is "official" until the TEAM announces it.

I will not polish this turd.  This logo sucks.

Steven Ross and our marketing team is full of idiots.  You can't talk about how "we've listened to the fans" and revert from the orange carpet, the forced Fins-Up fight song, and the club in the stadium to show that you finally get us, and then give us this turd of a logo that everyone hates.

Did they focus test it at all?  Or did they just ask Bob Griese?

^^^ Nice rant...


"Roll Turd!!"   ;D

^^ they can't have focus groups without it leaking.  Of course, as close they tried to play it, it still got out months too early. 

I guess the real question is - why does it need to be such a secret?

So NFL.com can have at least 24 hours in which they can sell the authentic jersey's before the cheap knockoffs hit the street. 

How about a tweet from one our players retweeted by Mike dee?
Here' is Jared Odrick with a T shirt of the new logo..
https://twitter.com/JaredOdrick98/status/316975229551386626/photo/1 (https://twitter.com/JaredOdrick98/status/316975229551386626/photo/1)

Sure they can.  Get people in a room and show it to them.  Or better yet, show them 20 different versions and let them comment on each of them.

Dave is correct. That's exactly how it works or is supposed to work.  I think Dave's comment hits home. Everytime I see it I'll think of a turd. The only thing worse is how bad they kept it a secret.

I think everyone should wear their gear inside out at the first game in protest

^^^ or you can leak 5 of them.... then check the various fan websites and go with the one with the most positive/least negative comments and call that your focus group.

Leaking is a good way to get additional press coverage as well.

1) You get a news story about the leak.

2) Then a story about the denial.

3) Then a half dozen about the speculation.

4) and then final a story about the formal announcement.

If you don't leak it you only get the formal announcement. 

I would bet money that the team did actually pass it through focus groups, and since they would want to keep it a secret, I'd bet the "show them a group of different logos and get feedback on all of them" was likely the method used.  

I think your reaction is natural... When an artistic change is made to something you have an emotional investment in (like an NFL team), and you don't approve of that change, the disapproval you show will be magnified, due to the emotional base involved.


Yes, so when they show any crowd shots, TV viewers from around the country can think that people in South Florida don't know how to dress themselves. ;)

I think the league counts as an "official" source.

Mike Dee (who could be a complete liar, who knows) told ME personally that they had only shown the logo to some old players, like Griese.

I want to be clear -- I think that a fan group voting on a logo or name is a bad idea.  Fans want what they already know.  They aren't designers and they don't understand branding.  And certain logos might piss people off temporarily, but they serve a greater function (like the Miami Marlins logo) -- new stadium, new style, new target, new branding.  That logo change made sense, even if you didn't like it.

This logo does not.  It is boring and generic.  It doesn't pay tribute to the past or look to the future.  It looks amateurish.  It says nothing about your team identity.  It is not accompanied by a change in thinking either.  And of all teams, the Dolphins have such distrust from their fanbase over the last 2 years with all of gimmicky shit that backfired on them, I'm baffled that they would be so stupid as to make a decision like this.

I am not a traditionalist either, that always wants the old thing.  I think that a change was fine -- but if you're going to do something everyone hates, at least re-brand.  I am hoping that 3 things happen -- 1) I get used to it, 2) I trick myself into liking it because of my love for the team, and 3) it looks better in practice with the greater uniform change than on its own.

PS - I really hate the new sun portion of the logo.

Suggestion:  Buy up any old logo merchandise when your local stores put them on clearance.  When the pats changed logos I bought one hat for dirt cheap.  I should have bought more and saved them to sell later.

Bingo!!!!!

I just checked the NFL Predict the Pick page and they have changed it back to our "current" logo.


I saw this on the Dolphins Facebook page as well.

As much as I hate it, it looks like we are stuck with this......turd!!!!!  :'(

Let me be clear:

I think the new logo is better than any other iteration of the official logo.  (By a not-insubstantial margin.)  I think this logo is an upgrade, plainly put.

That being said, there is still room for disaster in the new uniforms.  The fact that they apparently didn't switch back to the '70s aqua (as evidenced by the small piece of fabric we've seen) is encouraging, but the jury is out.

A good uniform design will make this a good move.

I couldn't disagree more.  I think that the only logo that we've seen that is an upgrade is the one that is similar to what we have now, with more blue incorporated, the offset sun, and the helmet removed.  It also had some "fire in the belly".  It is great.

That particular logo was an upgrade over everything, true... but as that turned out to be a fake, I wasn't including it in the comparison.  I was only comparing the previous Dolphins logos to the 2013 logo, and in that comparison I prefer the new one.

As I've said before, if the 2013 logo had been around and someone had proposed changing to the 1997 logo (or any earlier one), I would say that it's a horrible move and the "proposed" logo looks cartoonish and stupid.

I think there are some underappreciated classical elements to the 2013 logo.  I definitely think it will age better than any other logo I've seen (and that includes the really good fake logo).

You said this:

I agreed with that statement.  It sounds like you're changing your tune a bit.


Also, Mike Dee/Steven Ross are full of crap.  We had the logo leak on here as of December -- linked from our local FOX affiliate, not some scrub, so there's no way the club didn't know it was out there for 3 months.  They are claiming that it was leaked March 19th.  What a bunch of manipulative liars.  I'm pissed about how this was handled.  There is no good will with the ownership and the fanbase.  Stop lying and manipulating us.

60% off ALL old Dolphins gear at NFL.com right now

That wasn't quite the same logo.

(http://www.wsvn.com/images/news_articles/320x180/121226_new_dolphins_logo.jpg)

It had no eyes, which makes a big difference.  The color scheme was also significantly worse, IMO.

What I said about the real logo (or something much closer to it) was:


However, since that post, the newer logo has grown on me.  I am warming up to the idea of not having a furious mascot like every other team.

Where are you seeing this....currently all I see is 25% off all Dolphins gear?

To add to things that suck about this logo, it doesn't even make sense.  The logo is supposed to be the Dolphins jumping up in front of the sun.  So you kept the sun, but now the dolphin is swimming.  Is it swimming to the sun?

This new dolphin soars when it leaps out of the water, instead of the old dolphin's weak "throw me a fish at Seaworld" jack-knife crap...

'fess up, Dave...you're already scheduled to have this new logo tattooed on your lower back. ;D

The color-scheme on this one is better than the leak in Dec.  But to say the logo wasn't leaked because it didn't have an eye on it and there was a slight color differentiation is pretty weak.

Also, the official sun is better than the previously leaked one.

I will say that the official logo, overall, is better than the previously leaked logo -- but they're both similar and worse than what we had, and especially worse than the other fan mock-up.

Agreed. That one was better then what we had, this one isn't.

I call Dibs on the carpet with the huge old Logo on the Dolphins locker room floor... :D Just putting that out there.... :D ;D

Sorry I've wanted that for awhile now...

They sent me an email today saying 60% off. But I Just checked and i guess its only certain items not everything

http://www.nflshop.com/family/index.jsp?categoryId=19718696&lmdn=Team&f=PAD/Team/Miami%20Dolphins&fbc=1&fbn=Team|Miami%20Dolphins&?&csm=414236691&csc=1570290&csa=470997630&csu=1570314

I'm not saying it "wasn't leaked;" in fact, I called BS when Brian mentioned Mike Dee's claim that the official logo was not leaked anywhere on the internet.

I'm just saying that the Dec. picture was a lot worse than what we ended up with, and that my disapproval of that Dec. picture doesn't really reflect my feelings about the real 2013 logo.

^^We are ALL DOOMED!!! They've ALREADY converted Spider.  >:D

Gotcha....I think I will wait a few weeks until after the "official" release and the prices on gear will start dropping quick and I will load up. Going to have to buy me enough to last for many years lol..... ;)

Get ready for the "Throwback" Jake Long jerseys...  :P

The new logo isn't terrible it's not great either.

The facemasks originally were grey so changing them to white isn't really that big a deal.

I still think they should have gone retro (1966-73) but what the hell.

Well, looks like that's two of my favorite teams I'm sticking with throwbacks.  Two more to go, c'mon Panthers and Heat, let's get on the ball and ruin your logos.

Lil B, can you do a mock up of the 2013 logo on an orange background with the white and orange of the sun inverted?  I just want to see something.

Dammit, Lil B!

Sorry,I was working on another project...I haven't made this logo before,I don't have it on hand....So I had to draw it (and take some liberties),as the only pics of it,are low resolution.Most of them are all on White backgrounds also.....So it's not perfect...I was on the last layer (the white)..and Illustrator crashed,and I didn't save it..I Started over... :-[

Will this work? to get the idea
http://www.mediafire.com/view/?upms0yb2aa3twwn (http://www.mediafire.com/view/?upms0yb2aa3twwn)
(http://www.mediafire.com/conv/05581951c57fb9581e90a7e612408c587c8f1587a4aa8b16cab910bf8eb221066g.jpg)

That's very close, but can you make the sun and the background the same shade of orange?  I wanted to see what the logo looked like "inverted," as it were.

If you actually drew that, that's... incredibly impressive.  The dolphin is practically a perfect copy.

I just want to know. What the ideas that didn't make it out of the boardroom. Seriously, how does this one stand out among all the rest? It doesn't scream, "Buy Me!" At least not to me. If these "reporters" with sources really wanted to do their job, how are they not breaking that story? I don't need to know reasons. I just want to know what didn't pass.

POWER TO THE PEOPLE!

in Adobe Illustrator,it's like tracing with illustrator,it's easy... :'( (not the live trace in Illustrator)

I fixed the "sun" edge that went from orange to white,it was bugging me...
http://www.mediafire.com/?epzc88hrbwm1waw (http://www.mediafire.com/?epzc88hrbwm1waw)
(http://www.mediafire.com/conv/46cbfa67526d071441ee1f2819570c882943ac1db011aefceedb60d005f6630c6g.jpg)

I think Dave said it best:

Thanks, that's exactly what I was looking for.

Maybe if enough fans complain about it , they will make a change 7-12 yrs ::)

I bet the people at Coke felt the same way while they were preparing to unleash New Coke. Fans may not be able to build a consensus on what they want. But they can on what they won't. This is one of them. Floating a "leak" helps to establish a feel for the people's acceptance level would be. If the goal is to sell merchandise, why brand a logo the majority can't stand? Personnel descions shouldn't be fan based. That's the owner's investment. But this logo would be the fan's investment. As far as investing their hard earned money into merchandise acquisition.

I kind of like it.

First, I hated anything blue in our colors.  It was like bringing part of Dallas to this team.  I never understood bringing blue into the colors of this team.  They didn't belong.

Second, I love the new logo is the original colors of the logo without going Marlins loopy.

Third, the original logo was like a Dolphin jumping through a hoop.  I love the team...I was never sure how I felt about the logo of an animal doing tricks for people.

Let's face it.  "Dolphins" isn't the most fierce name for a team to begin with, we're just used to it.  This captures a true spirit of a Dolphin more than the previous cartoon-like logo.

Just because it looks similar does not mean it is the logo Dave. Companies are very protective of logos. That is marketing 101. They are technically correct that the real logo was not leaked as far as I know. There was a look alike but not the logo. I know it is ticky tack but that is the way organizations feel about their brand.

Thats probably their excuse but we all know its a lie. Try marketing that logo and see how fast they say its theirs!

I heard an interesting story on this from someone. They told me the Coke change happened as companies were changing their sweeteners. The switch to New Coke was a ploy where they understood people would recognize the change so they make a switch, tell people about it, say they are bringing back Coke Classic but in reality it is also a different formula with the new sweetener.

end hijack

To be fair, that was Dave's statement.  I questioned it.

I actually like the new sun - its going in the right direction.  I think they can save the logo by releasing hot-looking uniforms.  And the facemask change to white clearly suggests to me that the helmet may be going away from white.  I would be happy if they went to a orange helmet and put the partial logo on it.  I'm going to try to mock it up, but I suck a photoshop.

An orange helmet with a white facemask?

Unless it's upside down and holds a soft-serve ice cream sundae, that doesn't sound attractive at all. ;D

I kinda like it:

(http://i25.photobucket.com/albums/c69/b-rock19/orangehelmet_zps608ffe6d.jpg)

I don't think there's any hope they go away from the white helmet, but it was worth the 10 minutes of painting.  It would probably look better if someone with at least 1 ounce of Photoshop skills did it.

I'm trying not to be pissed off just to be pissed off and say that I'm never going to buy anything.  I'm sure I'll warm to it eventually.  On the mock helmet, it looks better, but I think it's because I like the single aqua stripe.

That was the reason I asked Lil B to do that inverted logo.

Orange helmets won't work.  The dolphin looks like it's bursting through the page.

The white on white in the other thread looks pretty cool.

I like that OK. I think a grey helmet with white outer flames, white facemask, and orange sun center would look good also. Kind of like this, only a couple shades darker grey on the helmet. I have no skill at this kind of thing, but someone should do a better mockup.

(http://media.use.com/images/s_1/64755c71b4f17460f2ab.jpg) (http://www.use.com/64755c71b4f17460f2ab)

That's a nice looking mockup.

Thanks, I didn't spend much time on it. I think the grey should be a bit darker so that the white in the face mask and sun ring contrast more.

Then how can you say that fans are idiots and don't know anything about branding or logos , when this was CLEARLY the fan favorite??  You say fans want what they already know and the logo your talking about is pretty close to that.  Your contradicting yourself.

PS-  Don't get me wrong.  I agree with you 100% and think we should have gone with that logo too.  It's way cooler!

I don't think I'm being contradictory at all.  First off, let's stick with the facts.  This is not CLEARLY the fan favorite as the logo you're referring to came in 2nd in the fan voting.  The winner was this: https://99designs.com/designs/20274529~2f35aef635b60498901578ace5f02b53a82cf1a4-original

But even if they picked the one I like, it's still a bad process to have the masses vote on this kind of stuff.  Logos, taglines, etc. -- are about branding and team identity.  Good ones need to be well thought out and come from within an organization.  They need to go hand in hand with a goal from the top of the organization down.  Did you know that in Enterprise rental commercials, the car is wrapped in brown paper, because they are trying to give you "the total package"?  It's unlikely that a customer knows that.  But, it's still a brand identity and those working in the organization carry that message on down.

My main gripe with this logo isn't that I don't like it.  It's more that it is bland, uninspiring, generic and I feel that it says nothing about the organization.

The other logo that I liked was fierce, modern, and had fire in the belly, yet it still paid homage to the traditions of the organization.  The one thing I'll say about this logo is that the color change has meaning.

Most people won't even notice the color change.

What meaning do you think the color change has ?

The more I look at it the less i hate it. Still wish they would have gone with the red eyed logo.

They returned to the old aqua color that we used to be and away from the teal color that we'd adopted more recently.  I believe that reverting to the old color is their attempt to respect their roots, which I am OK with.

(http://media.use.com/images/s_1/64755c71b4f17460f2ab.jpg) (http://www.use.com/64755c71b4f17460f2ab)


It honestly looks more like an airplane flying by the sun, which actually makes more sense for this this logo, especially if your gonna keep the sun behind it. 

Wait...I've seen this before…. 

(http://t0.gstatic.com/images?q=tbn:ANd9GcTq6TM7HB5goLNeGAUQ6ZC9vab9NOgrvRv4-EzLxPcfb6o0cePP)

...Without the sun of course

I don't think they switched away from the '97 aqua.  I think they are using both.

IMO the logo seems kinda bland and boring, especially with the duller colors.  "Miami" should have been involved more in any new logo, or perhaps they plan on moving the team.  I don't care too much about the logo, I'll just keep wearing the old gear (especially since I bought a couple jerseys last year).  I'm more interested in winning a playoff game!!!

Just the opposite for me. The more I see it the more I think that's not the Dolphins logo.

I wasn't crazy about it either but I am starting to like it now. I saved it to desktop and have it tiled as background.  It makes a cool background pic.

I saw it on a hat yesterday and thought it looked even worse.

It's not terrible it's not great either I just don't feel like buying a new hat or t-shirt and I like the retro one the best.

Just so I can establish a budget for aspirin, would you say that the period of time you expect to whine about how you hate the new logo will be closer to 6 weeks, 6 months or 6 years?

I would estimate 6 months.  After that, we'll be complaining about the play on the field.

i know you are being funny but I was being honest and not just bitching. I really did think it looked worse.

One thing I would change on this new logo is the tail. Have the tail down instead of up. 

More than likely the Fins are stuck with this for maybe 10+yrs.

People hated the Flying Elvis( New England)

People complained when the Giants went throwback with the "ny"

People still complain about the TITANS logo.

Also hear the BROWNS are making changes as well.

While i do dislike the new Dolphin logo,  hopefully the uniforms will look bad-ass.  Also, if the "NEW" translate to WINS then the logo will have sourght of an impact unlike the Marlins god-awful change. 

How can you make a change to something that doesn't exist?

I saw this on TV the other day and thought how I'd be seeing it for quite some time. It really is disturbing.

(http://3.bp.blogspot.com/-6fvnJAB2d9g/UVMFqJpltiI/AAAAAAAAA30/0Aqo2llpssM/s640/logo+leaked.png)

We're in it for the long haul, brother.  :D.  Just try to ignore it and not cringe each time you see it , like I do.

A couple of hats with the new logo have been tweeted out...

Ben Volin this morning........
You can't buy the #Dolphins draft hat yet, but here's the new logo on a 59Fifty NewEra hat http://bit.ly/YAdMtC (https://twitter.com/BenVolinPBP/status/320167065849831425)

Just the Photolink in Ben's tweet (http://sphotos-a.xx.fbcdn.net/hphotos-ash4/483680_363301593778911_1842982354_n.jpg)

Miami Dolphins tweeted this one out same thing
White hat tweeted (https://twitter.com/MiamiDolphins/status/319193501785022464/photo/1)

Then Jesse Agler (finsjesse)
New hat. http://instagram.com/p/Xm3O1FlMvP/  (https://twitter.com/finsjesse/status/319107699646271489)

Hat link picture (http://instagram.com/p/Xm3O1FlMvP/)

I don't like the plain white hat,It does say seaworld,save the whales...The navy hat is somewhat better..For me,it still doesn't say Miami Dolphins football team... :( Maybe with time... :-\

Just so bad. So, so, bad.  :'(

That navy soft cap would be awesome if the logo was just a little bit smaller.

I'd also like to see a tan/khaki soft cap with the new logo outline all in black... I'd wear that bad boy for sure.

i think that's a problem with the logo in general. The dolphin is so much bigger than the ring that it looks like a whale.

I was talking about the logo in general, not just the dolphin element within the logo. The whole thing needs to be shrunk down a bit.

I also don't see a whale at all...and I'd feel comfortable in saying that I've likely been a lot closer to whales (orca) in their natural habitat (ocean, rather than a Seaworld tank) than most folks.

Agreed.....I'll be saving my money!!!!!

Oh man....it looks even worse on merchandise.  This totally fuckin' sucks.

That's what I said the other day. I completely think this thing will go the way of New Coke much sooner than any other logo style. The bosses can't be happy with it.

The bosses have to be happy with it. The boss always has the final say. That's why they are the boss.  ;D

The bosses won't be happy with it if the items don't sell. Need I say more?

**Hijack**
I guess I should have posted those tweets with the new stuff,with some bikini pics...Sorry... :D just became the worst roll over post on the board (considering so many people hate the logo)  :D ;D ::)
**End Hijack..**

If the Dolphins win the superbowl -- dolphin fans will love the new logo.

If the dolphins go 2-14 the logo will be blamed. 

Not all of them will. I have a bet with my wife that if the Dolphins win the superbowl during my lifetime ('72 and '73 don't count even though I was alive), I will have the Dolphins logo tattooed on my ass. If that ever happens, you can bet your ass that I won't be gettin' this logo on my ass, it will be the old one.

^^^^I have a whole new reason to root for a Dolphin Super Bowl victory.  Do it for Pappy's ass, boys! ;D

Three of the hats were tweeted by Miami Dolphins,and available on the webstore..The Draft hats.....
Aqua and orange (http://shop.miamidolphins.com/Miami-Dolphins-2013-NFL-Draft-New-Era-9FIFTY-Aqua-Orange-Snapback-Hat-_825909571_PD.html?searchType=1&search=26-16542)
Aqua hat (http://shop.miamidolphins.com/Miami-Dolphins-NFL-2013-Draft-New-Era-59FIFTY-Aqua-Hat-_66394685_PD.html?searchType=1&search=26-16511)
Aqua and orange stretch (http://shop.miamidolphins.com/Miami-Dolphins-2013-NFL-Draft-New-Era-39THIRTY-Aqua-Orange-Stretch-Fit-Hat-_-740174371_PD.html?searchType=1&search=26-16573)

Gulp...These aren't any better IMO... :-X

Ack!  That logo gets worse and worse every time I look at it.

Could not agree with you more. C'mon clearance sale!

 :'( :'( :'( :'( The LOGO Make Me Cry.com

Just dont buy anything with this crap logo I say. But that may not happen beause it will grow on most.

Wow....those are really bad........Even without the logo I think those would be terrible!!!!! :-\

^^^ Agree...the hat designs themselves are god-awful.

The font sucks too.

So, I was talking with my buddy this morning: Mike Dee was on the radio here talking about the logo.  Now, I don't expect him to go on the air and trash-talk his own logo, but the guy is just lying about the kind of feedback it's getting.  Go on the Dolphins Facebook page.  Pick any topic: About every tenth post is how the logo sucks.  And even those that support the logo are just saying "who cares, as long as the team is good?"

I don't like being fed bullshit.  But I especially don't like when I'm told how good it tastes.

This made me laugh. I couldn't agree with you more.

It's actually become a daily thing for me to log into the Dolphins Facebook page and read their "question of the day" type thing.  I just get laughs at how every single topic devolves into how the logo sucks and everyone refusing to buy merchandise.  I recommend it.  It's cathartic.  Today, it's a draft discussion, but a lot of the answers are like "it doesn't matter if they're going to wear that terrible logo."  Hahaha!

Misery loves company and that thing makes a lot of us miserable to look at it.

Then where is all this positive feedback that Mike Dee is supposedly getting? Seriously, how thick is that bubble he's living in?

I can't tell if he's just lying or if he only speaks to people who are kissing his ass all the time.

Saw the Dolphins were giving away some free stuff on my Facebook feed today and had to check out the comment section.  By my estimation, 95% of the comments were bashing the new logo...and that is a very conservative estimate.

I've yet to really see any sort of support come for this logo outside of a handful of posters on this board.

Ha! I do the same thing. Funny stuff. The Marlins page is more of the same (which I've actively participated in, too). Some of the stuff people come up with...LOL

The Facebook trolling is especially good today.  My favorite is one that says "If I buy that ugly hat, do I get a free bowl of soup?"

Just a thought, If the merchandise for the new Dolphin logo does not sell well, will the top brass be force to change the logo?

What made the RAVENS change LOGO after 3 seasons?


I just like many here, Im not supporting the new design. I will stick with past & throwback items.

Why did they not  hold a poll of different logos for us Fans to chose from instead of keeping it a secret?

Teams change logos all the time.  The problem is that they made the logo worse.  They de-modernized, and de-intensified, further disconnecting themselves from the fanbase after the "orange carpet" regime that everyone hates.

I can understand the de-intensified point, but I'd be interested in hearing how you think this new logo de-modernized things...

As go Ireland/Philbin/Tannehill, so will go this logo.

Sadly that doesn't make the logo any better, just means that we won't be bitching about it sucking as bad as it does.

I doubt you can find many Patriot or Bronco fans who still think their new logo "sucks."

So you're saying that getting used to it sucking is the same as it being good? I don't agree. I bet if I tried I could find Patriots or Bronco fans that still think the older logo was better. If it's just the term "sucks" that you object to, well that's just me. I think it sucks compared to the old logo. I'm sure in 5 years I won't think it sucks anymore, but that doesn't mean I don't think it sucks now and it's of little consolation to me now that I won't think it sucks in 5 years. It's also possible I am underestimating the suckitude of the logo and will still think it sucks in 5 years.  >:D

I might  have been oblivious but I know both Broncos fans ans New England fans and I don't remember the uproar being anything close to this.  I think it's safe to say many of those outside of the Dolphins franchise even know of the disappointing logo.

True.

However, I counter that this is simply not the vocal minority who are upset with any change.  I think it's the vocal majority that are upset with this specific change.  I was excited when the new logo was announced.  Look at these boards -- most of us thought that some of the other designs looked bad-ass and were hopeful of something cool.  Of course, there were a few traditionalist who wanted it left alone and even fewer that wanted to go to the throwback, but for the most part, people were excited at the prospect of that one logo of the helmet-less dolphin that resembled our current logo.

This is nearly unanimously hated, both of social media (which is to be expected), on this website, which is usually split about all things, and in my day to day life -- all of my friends and co-workers and family hate it.

It's not that we dislike change.  We just dislike BAD change.

Also, I liked the Patriots logo WHEN THE CHANGE WAS MADE.  I remember thinking how much better the "flying Elvis" was than the weird football dude.  I felt the same way about the Broncos, the Seahawks, the Bucs, Eagles, Bengals, Cardinals.

And to Stroke, I say it is "less modern", because modern sports logos have moved towards "hard line" definition".  Our most recent logo has dark outlines, as does almost every other modern logo.   The old logos lack that "dark line" definition -- the 70s Dolphin logo did, as well as almost every logo during that era.  It is a step backwards in terms of artistic style.  Since about the 1980s, all logos in the NFL have evolved in this direction.  ...shit....even the 49ers update did this in the late 90s.

In 1979, Patriots' brass allowed the fans to choose between the old Pat Patriot logo and this one:

(http://www.helmethut.com/Features/Prototypes/Patsproto1.JPG)
(http://www.helmethut.com/Features/Prototypes/Patsproto3.JPG)

You may notice that it bears more than a passing resemblance to the Flying Elvis head-attached-to-flag logo that NE currently uses.

So what was the result of the fan vote (measured by a decibel meter at halftime of a regular season Pats' home game)?  Well: (http://www.helmethut.com/Features/Prototypes/Patsproto.html)

"The vote, predictably, was not close as Patriot Pat’s supporters 'knocked the needle right off the meter' while the new proposed logo barely registered a peep."

The lesson I take from that is that even if your logo looks amateurish and stupid, fans will angrily object to nearly any change.  I have no doubt in my mind that had the NE brass put the '94 logo to the same vote, it would have lost by similar margins.

^^And I completely agree with you Spider that change is almost never a popular thing. With many people almost any change will be initially disliked, no one is disputing that, but that DOESN'T make it true that just because it's initially disliked it, it's a good change. It could be a bad change that's initially disliked and will continue to be disliked even after the INITIAL dislike wears off. I think that's what most of us believe to be the case here. We've known for quite a while now that a change was coming. I think some of us here would have even embraced a change, I know I would have, but I do not like the new logo. It's not because it's different, it's because I don't like it. I don't like anything about it. If the logo introduced would have been the one that started the thread about the logo, I would have been on board 100% with it. I LIKED that. I LIKED that a LOT.

http://www.thefinsiders.com/blog/2013/new-dolphins-shirts-now-available-online

shirts are now for sale with the new logo

It's tough to know which scenario is the case when people will complain loudly either way.

That logo was basically a photoshop of the old logo, so it was much more familiar.  Not many people objected to the '97 logo, either.

You're absolutely correct. All I can tell you is that I don't like it and it's not because it's different.

What can I tell you? If it ain't broke, don't fix it. You seem to be of the opinion the old logo was broken, I was not. I would have been on board with an attempt to make the old logo better. I would have even been on board for a completely new logo if it was a terrific logo. This logo isn't it. It's uninspired. They made it less iconic. They made the look less exciting. They made the colors more pastel. The only thing they got right was removing the helmet which was the only thing that was really holding the old logo back. If they wanted to change the direction of the logo then do it. Completely redo it. Put the city of Miami in the background. Put the word Miami or Dolphins in letters or something. Do something BETTER, not just sissify it. Everytime I see the logo now, I see the word SeaWorld under it just like CF Dolfans avatar and I don't know whether to laugh or cry.

Why, God? Why?
Did you check out the New Era draft hat?

(http://viperbeam.com/forum/2013logo_helmet.png)

"Now THAT is despicable!" - Daffy Duck

I think we can all agree the most common thing we ever see in that position is Shamu when they bring him up front to pose, I see dolphins all the time in the wild and at Sea World and they are never posing like that.  You can add or take away anything and it still looks stupid to me

I actually like it a lot better with the helmet...

That logo actually looks a lot better.  No confusion if it is the seaworld logo or one for a football team. 

New logo with some maintaining of tradition is always the way to go for logo changes. 

In point of fact, of the 32 team logos, exactly four (NYJ, CLE, OAK, TB) have a reference to football (and OAK's reference is leather-style helmets, which they weren't even around for).

Maybe they should have stuck with a dolphin superimposed on a sun.  You know, for tradition's sake.

(http://farm8.staticflickr.com/7252/8170622498_e8f86d1c53_z.jpg)
(http://farm1.staticflickr.com/73/170120198_c1f5a7639f_z.jpg)
(http://www.family-vacation-getaways-at-los-angeles-theme-parks.com/images/DolphinGreetsGirlPose.gif)

Maybe they should have kept the iconic previous pose, which was not at all identified with Sea World and killer whales like Shamu...

(http://farm4.static.flickr.com/3031/2581597206_defdb862d2.jpg)
(http://images.nationalgeographic.com/wpf/media-live/photos/000/024/cache/sandiego-seaworld-shamu_2447_600x450.jpg)
(http://farm3.staticflickr.com/2160/1803277021_68a11e4566_z.jpg?zz=1)

---

Listen, if you just want to say, "I hate the new logo because it's ugly," fine.  But please don't use weak rationale like "Now it looks like something from Sea World" or "Now it looks soft and unintimidating" or "Now no one can even tell it's for a football team."  These excuses are lame.

No one is confused as to whether the Lions logo is actually for the Detroit Zoo.
No other animal mascot in the league wears a helmet.
The cartoon dolphin was never intimidating.

It looks like a jet taking off to me.

look who's arguing crap that doesn't matter. Your right Spidey... Dolphins are known for those pics and come to think of it, I did always think killer whale on the old logo.

Welcome to Page 9 of the Crap That Doesn't Matter thread.

I agree. I didn't think people would get this worked up over a logo! I mean seriously people, it's a logo that was changed slightly!

Obviously it was more than slightly. In the past people have complained but a lot of people REALLY dislike this logo. Off hand I can't think of any that was do uniformally disliked by the fans. I mean even Ireland had supporters last year that were defenfing him more than if we win you'll forget about it.

No its a slight change. Is it still a Dolphin jumping through a sunburst or whatever the hell you want to call it? YES. So they removed it helmet, changed the direction of its tail, and some facial features. To me that's a slight change!

What Tampa, the Patriots, Denver....they did drastic changes. What Miami did was slight!

No, now it's a Dolphin posing for a picture....at seaworld. Didn't you see the pictures that Spider posted? :)

I just love how you and Spider are trying so hard to justify the new logo while at the same time claiming that no one should care. Spider started the thread with "Discuss" and now that we are he doesn't like what we are saying. LMAO.

^^^Not justifying the new logo. Everyone can like it or not like it. It wouldn't have been my first choice but whatever. It's a matter of personal taste. But some things AREN'T debatable...like it is a slight change to the old logo They made a slight change, that's not debatable.

Whether it's like a seaworld logo or not, honestly I don't see a big deal! Sorry. And I think a bunch of grown/straight men complaining about color schemes and logo's is kinda weird. But whatever!

I think the logo is bigger than a slight change.  I think the Seahawks is a slight change.  The 49ers is a slight change.  I think that this is a similar concept, but they changed the colors, some of the elements, the pose, the aspect ratios.  I even dispute that it's "jumping".  It's a swimming dolphins in front of a sun burst.  I don't think the two logos look alike at all.  Granted, it's not as much of a departure like the Patriots or Bucs, but it's still considerable.

You know what?  I give a shit about this.  I care....a lot.  I hate this logo more and more every day.  It's to the point where I'm angry when I look at it.  Football really makes no sense.  We're taking pride in the physical accomplishments of others.  It's really like a gang mentality.  You get behind it so that you can rep your clothes, be proud of your affiliation, and bond with your brethren.  And things like this logo change make me not want to do that.  I'm embarrassed that I would be asked to wear that on clothing.  It makes me ashamed of the team.

I got a piece of mail from the team yesterday and it had the new logo on it.  I gritted my teeth. 

I hate it so, so much.  I just don't see myself getting over it.  I really hate it that bad. 

I kind of feel the same way. Everyday that goes by and as the season gets closer, the more I hate this new logo. I kind of see this as a turning point for the team and they will not ever be the same from this point forward. Even if they win the Superbowl for the next 3 years straight it just won't be the same for me for some reason. For those of you that like the new logo, good for you, I'm happy for you. However, judging by the majority of posts on different forums and social media, the majority of people hate the new logo also.

I'll get over the logo, but that's not the point. The point is that I'm not happy with the change because I think it's a step backwards rather than a step forward. They could have left the Dolphins logo just as it was as it really didn't NEED to be changed. This is REAL simple. This was Ross taking over the team and deciding that a change to the logo needed to be made and he's the owner so that's his right, but he got the logo wrong. I'm sorry, he just did. It won't change how I feel about the Dolphins. It probably won't even change whether or not I buy their gear, it's not like I was really much of a gear person in the first place, but I don't like the logo. It's not like we don't discuss every other damn thing that's Dolphins related, why not the logo.

This is funny. Even if the Fins won 3 Super Bowls in a row you wouldn't be happy because of the changes made to the logo! lol lol

WOW!

I'm not saying no one should care.  I think it's incredibly hypocritical for CF to accuse me of posting "crap that doesn't matter" on page NINE of a thread he has made double-digit posts to.

To many people, this seems to matter a great deal.

I just think the pics you posted are a reach and you know it. I think that's the issue that seems to run people the wrong way. You will argue something that really doesn't matter to the conversation. Can you find pictures of the opposite? Yes you did but are they really common images in the average persons mind? Probably not. I say probably because now you will counter that I have no scientific poll to prove my theory and that my experience isn't relevant to the topic or the mere fact you found the pictures is enough to prove I am wrong. I'll surrender the point. It looks just like a dolphin and in no way resembles a whale to me.

No, you're twisting my words. I never said that I wouldn't be happy. I said that it wouldn't be the same for me. Pretty soon this team will be unrecognizable and only the dolphins in name. This is just Ross trying to do everything to make a winner except actually win something. Seems I remember orange carpets, clubs, and washed up celebrity owners. Now add a crappy logo to that list. Point blank, the logo sucks.

I hear the Browns are changing their logo, it's now gonna be a "mocha" color to go along with their new Starbucks sponsorship.  Cleveland fans are up in arms!

The Browns are changing their logo from orange to brown?

SIR, I SAY THEE NAY.

I'm a little surprised of the outrage about the new logo.  I didn't like it at first because I thought there were better options.  I don't like it now, but I don't hate it either.  It's a little generic, but also a little more modernized.  At least it's an actual dolphin now and not some cartoon that looks like its going to drop an anvil on your head.

I may sound a little petty here and it may not solve anything,  but hey dont support the LOGO by not buying anything with the aweful design on it.

I say protest, Miami Dolphin fans are the most passionate in the league and many of us are not afraid to publicly voice opinions.

How do we contact Mr. Ross or Mike Dee ?  Not like it matters, but maybe if enough disgrutle mail go to them they may listen.

Well well, look at the almighty himself declaring what's not debatable. Who died and made you lord of all that's right and wrong? Like Dave said, the Seahawks, and 49ers were a slight change. The Lions, Cardinals, Falcons and, hell, the Dolphins back in '97 were all slight changes. This wasn't. But hey, it's your world. You see at as slight, whatever.

And nice little knock there at the end. You may not give two rats asses about the logo change, cool, that's your thing. Put a Dolphin in a tutu and change the color scheme to pink, you don't care as long as the team wins, I get it. But there are some, (if you read Dave's post) that do care. Some more than others. Not to mention that it's being discussed in a thread that, wait a minute, is ABOUT the change. Yeah, we're grown/STRAIGHT men talking about this shit.

Sometimes I wonder about the time and effort SOME lonely? MEN here put into following every damn thing the Miami Dolphins do 24-7 and how weird IT is, but hey that's their thing, and this is a Dolphins message board. I keep it to myself, read what I want, and don't want.

The last Dolphins fan protest a year ago had about 10 people show up outside the headquarters. It was sad and pathetic!

^^^^^^^
10 person outcry
http://helmet2helmet.com/2012/03/19/dolphins-fans-organizing-mass-protest-tuesday/

just like the  30 person rally
http://www.nfl.com/news/story/09000d5d827bbcb1/article/angry-group-of-dolphins-fans-stage-organized-protest.


Also, I did say it may be something petty. Like i said, if your that determined. People will organize and bring more than just a pathetic 10 - 30 person rally just because of a logo. 

Or they could be like you and I , and just bitch about it on the message boards in which the point does not get across.

Oh and to mention that most Dolphin fans are in other parts of the states and country.  The Majority of people livin in So FLA are COMMUTERS.  How many of us Fin fans on these Boards alone are in another state/country.  Im living at a military base in GA. just an example, AZ Fin fan, Tenshot, etc are in different locations.  Majority of people in South FLA go to fins games because football is there. 

Anyways, I would not mind wasting my time to organize something like a protest but i wont do it with just a bullshit number of people. I would really be pathetic.

I think that protesting things like this is stupid and I have better things to do.  Plus, it doesn't matter.  The best hope for the protest is for other people who don't like the changes to pick up on it and be more vocally unhappy on things like social media, where it will then spread.  But it all comes down to merchandising sales.  If the old logo outsells the new logo, we'll have the old logo back.

I think it'd be cool to get a custom hat made with the other logo floating around.  Does anyone know if that can be done with any level of quality?

^^ It can be done but its gonna cost you.  Willing to pay $60-100 for a hat?  If so, you can do it. 

You'd need to have that logo digitized for embroidering and then bring it to an embroiderer and have it done.  It was like 4 colors.  The hat itself is the cheapest part.  If you know an embroiderer, then you might get it cheaper.  There are sites online that will do it.  Also, if you order a LOT of them, like 100, the digitizing cost can be divided among them.

Vectors of the logo No problem...
(http://filesmelt.com/dl/FleakededgyDlogo.jpg)

This one,I vectored it awhile ago.

These are the "other" Dolphins logos I made so I could use them...All vectored...(I also did lot's of Cubs logos,and Avalanche logos)
(http://filesmelt.com/dl/Dolphinslogosvectored.jpg)

I've used sportslogo.net for quite a few years, I've enkoyed seeing the old cubs logos,and how they have changed.


I agree with most of this...Accept I don't feel the anger,but sad when I look at it.Makes me feel sad,and pathetic...

^^ The tail looks wierd on that one.  Not sure why.

But, still, when I said "digitized" it has to be converted to a program that the embroidery machine can read.  Typically some software that drives the needle path and stitching and stuff.  There may be more advanced ones now that you can just load a graphic and go, but I looked into this a few years ago and decided it wasn't worth it for a one-off item.

I still feel like the new logo is a reasonable choice.  Please keep in mind that the fan logo we all liked lost to this MLS-style monstrosity:

(http://viperbeam.com/forum/dolphins_contest_winner.png)

In fact, looking at the designs submitted for that contest (http://99designs.com/logo-design/contests/designs-community-contest-help-miami-dolphins-nfl-team-191400/entries?filter=rated&sorting=rating), I can say in all honesty that nearly all of them are horrible and amateurishly cartoony.  I would really hope that some of the more dissatisfied fans would take a look at that contest and see what bad logos really look like.

The 2013 logo is MUCH closer to the '97 logo than 90% of the logos submitted.  Nearly every submission removed the helmet (because, ahem, a helmet on a dolphin looks dumb) and the ones that didn't ended up looking like this:

(http://viperbeam.com/forum/dolphins_contest_helmeted.png)

Does anyone know who created the really cool logo?

Someone named REDPIN.  Here's his page from the 99designs site:

http://99designs.com/logo-design/contests/designs-community-contest-help-miami-dolphins-nfl-team-191400/designers/1091548

I hadn't seen this one before and I think this is a decent mid-point between the team logo and the one Dave likes:

(http://d8u1nmttd4enu.cloudfront.net/designs/20266741~b2c3c1a592535d830a3519110c89c54e14c05405-original)

In my opinion, that logo looks too cartoony and would have been a downgrade from the '13 logo.

Plus, the passenger-side flipper looks deformed.

I'm OK with the logo they chose, but imo, this one above would have been better. I particularly like the way it looks on the helmet in that mock-up.

This would have been better then the current logo in my humble opinion. I actually kinda like this. This would have been a new and refreshing direction for the logo.

I guess we'll have to agree to disagree, because that logo screams second-tier soccer league to me.

(http://www.mlssoccer.com/sites/league/files/montreal200.png)(http://www.mlssoccer.com/sites/default/files/sportingkc_logo.png)(http://www.mlssoccer.com/sites/default/files/dc_150.png)(http://www.mlssoccer.com/sites/default/files/houston_150.png)(http://www.mlssoccer.com/sites/default/files/philadelphia_150.png)(http://www.mlssoccer.com/sites/default/files/toronto_150.png)
(http://www.mlssoccer.com/sites/default/files/colorado_150.png)(http://www.mlssoccer.com/sites/default/files/dallas_150.png)(http://www.mlssoccer.com/sites/default/files/losangeles_150.png)(http://www.mlssoccer.com/sites/default/files/sanjose_150.png)(http://www.mlssoccer.com/sites/default/files/seattle_150.png)(http://viperbeam.com/forum/dolphins_contest_winner_small.png)

White outline disappears on the plain white background..maybe? I just opened illustrator,turned off all the other logos ,resized it,and saved it...

(http://filesmelt.com/dl/leakednonwhiteBKD.jpg)
Sorry when I resized it, it changed the background,and the triangles around the sun ( Fixed now)


Dumb question,but Did anyone here vote in the 99designs contest?
How about the one in the Miami Herald?

I didn't even know about it till it was over...I heard about the Herald contest through a retweet....

Ouch. The MLS is second tier? In ability yes, but have you seen the logo's of the premier league? Yuck! I'll take any of those you just showed over these:

http://www.thelogomix.com/blog/football-logos-premier-league-10072830.html

When I said "second-tier soccer league," I meant their product.

Although to be fair, "second-tier" is probably a bit too generous.

I didn't know there even was a contest until you posted about it here.

I knew you did, but there's nothing second-tier about their logo's so I don't know why it would be bad for Miami to have a similar style of logo. Obviously a lot of Americans like the style and judging by the voting, a lot of Dolphins fans as well.

Oh, there's nothing wrong with their logos, per se.  But their logos (particularly, the extremely common and similar shield element) are identified with... a second-tier soccer league.

That's my point.  That would be a great logo for the Miami Aqua FC or Club Deportivo Miami.  But for the NFL's Miami Dolphins?  It's out of place.

Now that you mention it, there is a rather large contingent of americans in Florida that might be more familiar with futbol then football. :) Perhaps that explains the voting?

Wow, just saw Spider's link with all the logo contestants. I agree with Spider, that MLS style monstrosity that won is bad. And the others... holy jeez. Redpin's design is by far the best redesign I've ever seen.

Yeah, there was only one good logo alteration that I've liked, the Redpin one.   (And the new one B Fein posted is OK, but looks a little scrawny).  The winner of the fan contest is too amateurish.

So given that everyone likes the Redpin logo, thinks it's awesome, etc., if we take it as a given that Redpin's logo won't be used (because, among other reasons, it lost), which of the remaining logos would have been a better choice than the 2013 logo?

That's kind of my point.  I'm sure more people would have been happier with the Redpin logo, and it's a nice logo.  But the 2013 logo is not too bad as a silver medal, and we certainly dodged MANY bullets with what could have been.

^ What's your point?  That other logos could suck more?  Yes.  This is true.

I just see this logo we have now as a downgrade to what we already had.  That, in itself, blows ass.  I get little solace in knowing that a fan contest only created 1 better result.

Well, I guess we'll have to agree to disagree on that, too, as I've said from the beginning that I don't see this logo as a downgrade from the previous one.

Same here, I didn't even know about the contest until it was over.  I told my boy, it is what it is, I will root for the team regardless of the logo, but it would have been nice to have a logo that was exciting & instilled pride/character.  This logo isn't completely awful, but it's not the direction I thought the organization would take.

Oh well.  I do hope that the uniform & helmets pull this all together. 

I came across this logo/design doing a google design and liked the use the "D" as  both representing the dolphin and incorporating the first letter of the mascot.   Still would prefer to have the whole dolphin represented in the logo, but thought this was a decent design, though they used the UM Canes font, I believe. (http://fansided.com/files/2013/01/logo7.jpg)

I'm confused about the contest. This was a private contest wasn't it? I mean most DolFans didn't know about it and who selected the winner? Was it the company or did it get voted on. I can't seem to find the answer.

I'm nearly positive the contest was not sponsored by the team.  It looks like 99designs is a website that does community redesigns; here (http://99designs.com/designer-blog/2013/01/03/pelicans-logo-contest-winner-and-top-designs/) is their contest for the New Orleans Pelicans redesign.

A friend is a NY Islanders fan.  He said that the fans hated their logo change and they changed it back after 2 seasons.  Keep hating -- there's hope after all.

The Islanders' logo today is, imo, one of the ugliest logos in professional sports. The logo that only lasted two years ('95-'96) was a total break-away from their traditional logo, but it was pretty ugly too, imo. 

Trust the Gorton's Fisherman!

^^^ Too funny, I had the same jingle go through my head when I saw the old Islanders logo...

Can you really trust an angry looking fisherman holding a hockey stick?

http://www.thefinsiders.com/blog/2013/new-dolphins-helmet-to-feature-white-facemask

sneak peak of the new white facemask (not much of a tease really)

Potential look of the fins
http://blogs.palmbeachpost.com/thedailydolphin/2013/04/04/talking-points-miami-dolphins-use-official-draft-visits-on-small-college-prospects-too/

(http://blogs.palmbeachpost.com/thedailydolphin/files/2013/04/Tannehill-500x328.jpg)



http://www.thefinsiders.com/blog/2013/new-dolphins-helmet-to-feature-white-facemask

(http://thefinsiders.com/wp-content/uploads/2013/04/ryansmall-250x166.png)

It's still a mockup.

That being said, if the clown collars are gone, I'll be happy.

A charred piece of fish resembles a hockey puck.

Gee whiz - all white - how exciting. ::)

If the "clown collars" are the only bit of non-white color in the entire uniform, then leave them right where they are.  I hope that mockup is wrong.

Is it me or the do the numbers on that mock jersey even look a bit girly?

Blasphemer

Aw, c'mon, Phishy One...that shit looks like a 15 minute goof-around session in photoshop by someone who had too many shots of tequila.

+2

They aren't even the worst in hockey. I think the Ducks win that prize. The NBA has several terrible logos and MLB only has two teams no using the latter of the city as a logo. How unoriginal can they make an entire league?

Sure, but they all at least look like they were professionally done. That Islanders logo really looks like it was just slapped together. The lettering is cheese, the hockey stick and puck are cheese, and the island image looks like a bad rorschach test.  I understand where you're coming from when you say that other logos are bad as well, but I think the Isles logo is the blue ribbon baby of the hot graphical garbage world.

competitive advantage

You mean the font or the color?

I actually kinda like the all white.  Clean and simple.

I'm not asking for black jerseys.  I'm asking for aqua pants.  I'm asking for some aqua stripes or accents.  I'm asking for a little color and creativity.

You can't honestly tell me that aqua pants make players run slower and get tired faster.  Really?

I guess the combination of the two. I can't really pin point it but it seems more like it should be numbers on a tight tank top of two guys walking down south beach to me.

I don't think you can even see the pants in that image.

But I will miss the aqua sleeve stripes if they are gone.

I don't have to see the pants - I know from 2012 that they will wear white pants.  They took the color off the facemask, so why not just wrap out players in bed sheets and send them out there so they don't get warm.

I thought that maybe the Facebook hate would die down, since it cooled off over the last few days.  Nope.  Today is some good trolling.

Better than what is being discussed in my neck of the woods. 

(http://www.boston.com/sports/blogs/thebuzz/april13sports/b_strong_white.jpg)

Has been accepted universally without any hate (of the logo)

You may be on to something Brian. I think Mr Ross is obviously a gay racist who is trying to mirror a KKK robe!! Maybe even he's the Dolphin in the sex video?

Random link from an ESPN message board:

(http://viperbeam.com/forum/2013helmet.png)

That certainly looks legit and maybe it's just the lighting, but that looks a lot darker than the stand-alone logo.

It really looks much better on the helmet than stand alone.

It's just a distraction...A piece of shit is still a piece of shit,no matter how you dress it up.... :-[ :D

https://twitter.com/UniWatch/status/326766611920990208/photo/1

https://twitter.com/UniWatch/status/326770731927093249/photo/1

new unis leaked. They kept it simple

Those UNI's make me think Arena football league. I'm not really sure why.

Those uniforms would look better if they'd gotten models with less plasticky-looking arms...  ;D

I don't hate the unis.    I prefer plain to randoms stripes, like on the Broncos.

Did I see that correctly?  The Jags have 3-jerseys/ 2- pants and the Dolphins just have 2- jerseys and 1 pants?  As well it might be my pc but I think the lighter blue isn't very flattering.


edited to add: I don't hate them but I think the Jags' designer did a much better job. not sure about their helmet though.

I hate them.

A lot.

I hate them more than the new logo. 

Screwed the pooch.

The Jags have the best uniforms out of that bunch.

I wouldn't put too much weight in the colors; that camera had a strange exposure, as the orange (even on the helmet logo) looks like light peach.

As I expected it is too difficult to polish a turd. Those suck......I am not really sure what else to say about it. I was hoping they would do something cool to offset the tragic logo but this is kind of what I was expecting and I hate them. I will continue to rock my old jerseys until this phase has passed.  :'(

I love random stripes.  I love the Broncos' uniforms.  They ooze team personality.  They have stripes of color and unique-looking character.

These look like someone got tired and just said "fine - aqua shirt, white shirt, white pants for both."

No imagination whatsoever.  No team identity.  Just completely awful and generic.

Funny.  I hate the Jags unis.  Too much going on.  I like our unis OK.  I think the logo looks weird on the sleeve and the side view of the helmet, the logo is too stretched.  But the simplified scheme is good.

One more thing.  I don't LOVE these....but I think I'm just glad that they aren't all screwed up.  Generic and plain -- yes.  But I'll take that, compared to whatever disaster I was expecting.

I think the new uniforms are consistent with the direction of the new logo: simplified.

Also, I know I just said not to put too much weight on the colors in those pics, but that looks like the '97 aqua to me. I don't see a trace of the old aqua, which is a major win in my book.

I also like the fact that they went heavy on aqua/white and extremely light on the orange.  I also don't see an orange uniform, so those may have seen their last days.

I like the new look. Very simple. A classic look. Nothing goofy or outrageous. I mean it isn't a drastic change by any means. They really did just tweak things in the end. I especially like the white face-mask and the teal strip down the middle of the helmet the most.

I like the simplicity of the new uni.  I was scared they might really FUBAR the whole thing after the logo fiasco. 

I second what Brian said, boring. I'm not a huge fan of a trillion colors on jerseys, but this is seriously plain. They look like Walmart jerseys now (no striped sleeves). Ha.

^^ correct. Completely uninspired.

I like what Jacksonville did a lot more, except for the black/gold gradient on the helmet.  Not sure how that is going to work.

I didn't notice that gradient.  Looks pretty ridiculous, IMO.

I was going to actually compliment them on going with (what looks like) a matte black helmet, which would be a first in the NFL, I believe.  But now I won't.

edit:  Here (https://pbs.twimg.com/media/BIjeqVLCMAAdijg.jpg:large) is an even closer look.  Train wreck.

P.S.  Jacksonville Rattlers go! (http://phoenix.fanster.com/files/2008/12/bonnerwhite.jpg)

http://www.trbimg.com/img-5176d96c/turbine/uniform/580/580x346
http://www.orlandosentinel.com/sports/sfl-is-this-a-leaked-photo-of-the-dolphins-new-uniforms-20130423,0,5181622.story

I like them if this is the new uniforms?. I don't like the colored helmet but I think it is the angle. Oh well will no for sure thur.

Yep, im not buying the new stuff.  Cant believe this the best NIKE could come up with.  How in the hell they can design some of the best College uni's but come up with this trash. 

Complicated, flashy design:  Nike gets trashed.
Simple, classic design:  Nike gets trashed.

Not sure what some were expecting.

Thought I'd post the pictures in line, given the thread rename:

(https://pbs.twimg.com/media/BIjogJSCMAIVhzX.jpg:large)
(https://pbs.twimg.com/media/BIjsP9gCQAAsLiT.jpg:large)

We owe the uniform leak to Jacksonville. That is funny to me. But hey the media waited for Jax to display their new uniforms before spoiling Miami and the vikings new uniform unveiling. Way to go Nike I wonder if they can be sued or have to pay fines for that.

http://blogs.palmbeachpost.com/thedailydolphin/2013/04/24/leaked-pics-of-new-miami-dolphins-uniforms/

I don't think Nike makes those decisions.  The team comes up with the design, and Nike just executes it.

I think the team gives Nike a general direction, Nike creates a few different uniforms, and the team chooses one and makes suggestions for tweaks.

I don't think redesigning the uniform is something that you place in the lap of the equipment manager or the art department, and it seems unlikely that they would have a fulltimer for this kind of thing, so it would make a lot more sense for the brass to give Nike a general idea of what they are looking for, and have the people in charge of manufacturing the uniforms create a look that works with existing available materials.

Fins will unveil a 3rd jersey on Thursday

Here is the pic of the logo at midfield of the stadium
http://www.finheaven.com/forums/attachment.php?attachmentid=10655&stc=1&d=1366828348

I am unable to view that link.

^^^
Same here!!!!!

(http://www.finheaven.com/forums/attachment.php?attachmentid=10655&stc=1&d=1366828348)

^^ Nope.

You gotta have 10 posts or higher. 

Really?

Anyone who can view it at finheaven, please right-click + save the image, then reply to this thread, click on Additional Options, and attach the file you just saved.  I'll host it.

http://www.wsvn.com/news/articles/local/21010454051481/miami-dolphins-new-logo-makes-first-official-appearance/a

That link should work

First impression is, just how bland? So much for there being less dark blue in the uniform, if anything there looks to be much less orange (particularly where the stripes have been replaced/overshadowed by the darker blue). Also noticed they haven't really increased the size of the sleeve logos, still look no bigger than the Nike branding - at least the shitty aqua clown collars from last year are gone. I hope our play on the field next season isn't anywhere near as vanilla/boring.

I don't think any part of the uniform has blue now.

It looks like aqua and darker aqua to me.

Really hard to tell at the moment - the latest leaked shots really look darker than a dark aqua, it could be just the lighting, but the surrounds of the stripes look particularly dark. It's certainly different to the Tannehill mock-up pic a couple of pages back with the bigger sleeve logos and orange surrounds of the stripes and numbers.

Orange should have been the border around the numbers like in the classic uniforms also the addition of the stripes in the shoulders /arms should have been implemented .  The Uni's are just boring.  I hear an alternate is going to be unveiled.

^^I believe the numbers do have an orange border around them.  Can't really see it in the pics, though.

And Spider, I am pretty sure that what you keep calling "darker aqua" is actually supposed to be navy blue.

Just going full retro would have been better IMHO. Does seems like they kind of dumbed it up possibly to represent the 72 team? 


(http://cdn.bleacherreport.net/images_root/slides/photos/000/830/651/359845_display_image.jpg?1301883279)
(http://www.dolphinsinfo.com/clayton.jpg)
(http://25.media.tumblr.com/tumblr_m6qz786bhn1rqo98go1_500.jpg)
(http://www.vavel.com/files/Griese_430128816.jpg)

Where's the orange on the uniform.  I believe it's outlined on the numbers, but the pics do a bad job of showing that.  Was really hoping it would be prevalent around the numbers.  Damn. 

More orange, something like this

(http://cdn4.staztic.com/cdn/screenshot/commiamidolphinswallpaperslivewallpaper-1-0.jpg)

JK, was hoping for something similar to Manny's uniform

(http://cdn.bleacherreport.net/images_root/slides/photos/000/452/627/mia-fernandez_display_image.jpg?1287501940)

That's too far back for me.  I would rather have the early nineties version. I may be more partial to that since the Gators have a similar version but it was one of my favorite.

(http://img.spokeo.com/public/900-600/jarvis_williams_1989_09_10.jpg)

I just read this from Armando. Seems Mike Dee is responsible for the changes or lack thereof. It also doesn't look like a third jersey is coming as was previously mentioned.

hey, look, aqua pants!  I wonder if he was sweating profusely below the waist....

Kind of hard to tell for sure but it looks like an orange stripe on pants as well. Guess we will find out tonight.

^^ Looks to me like the pants stripe matches the helmet stripe - aqua and navy.

The numbers do have an orange border, but the leaked uni pictures are washed out.

And if it's like the logo on the Dolphins website, the colors are aqua and dark aqua.

According to the logo in your signature, here is the logo's color pallette:

(http://i25.photobucket.com/albums/c69/b-rock19/DolphinsColors_zps9a601693.jpg)

I guess there is some green in it, but I would still consider it navy blue...

(http://i25.photobucket.com/albums/c69/b-rock19/navyblue_zps9b3c363a.jpg)

Photoshop request:

The cool fan logo, with our current color scheme.  I wonder how that would look.

Looks to me like it's showing up between blue and green, which is where aqua should be.

I'm pretty sure that, as Dolphins fans, we can all tell the difference between this:

(http://viperbeam.com/forum/1997MIA.png)

and this:

(http://viperbeam.com/forum/2013MIA.png)

This logo like this? or this logo,with the darker older colors...(Or the one that I like,and Spider thinks is a soccer logo?)
The leaked logo with current colors.
(http://filesmelt.com/dl/Leakedcolorchange.jpg)

Thanks, B!   Damn...that vibrant orange in the original really makes a difference.  I don't mind the swap to the different blue shade, though.

I'm not disputing that its a different shade of navy than previous.  They definitely lightened it up.  But I don't think anyone would call that color "green".  Aqua is typically a shade of green.  I think everyone would agree that it is a dark blue.

Looks like bluish-green to me, which is within the cyan/aqua/teal range.  I would never call that color "navy blue."

The '97 Dolphins "blue" is so dark that it's almost black.  TDMMC uses the OFFICIAL '97 colors, as per their HTML code.  The text you're reading now is the former Dolphins blue.

The new blue is still undeniably blue....more blue, I'd say.

Well, according to the definitive arbiter of all things factual:

(http://viperbeam.com/forum/bluegreen_colors.png)
(http://i25.photobucket.com/albums/c69/b-rock19/DolphinsColors_zps9a601693.jpg)

Looks like cerulean and persian green to me, both of which are within the cyan range.  It's hair splitting.

Just my thoughts on this....(please excuse the exact lack of technical terms,I knew them at one time)

One of the problems in your color disagreement,(I think!),is one is talking about reflective color.Art class paint...Red and yellow make orange,Blue and Yellow make Green,etc,etc..How color appears reflecting off of something.

The other is talking about RGB,or how color is perceived when light passes through it.Photoshop,Illustrator,etc,etc...The RGB system,Red,Green,Blue system your monitor,Flat panel screen...

You're looking at colors over the internet,over two different sources....

The middle color looks closer to "bondi blue" to me.  It's kinda similar to both that and the persian green.  Cerulean is kinda close to our "navy" but we have a slightly darker shade.

Are we really arguing over a color....LOL!!!!!

^^ We have nothing else to talk about.

What time are they doing the unveiling today?

http://www.nike.com/content/dam/one-nike/en_us/season-2013-su/US%20Football/Dplphins%20Story%20Page/1_Dolphins_Jersey_940x640.jpg.dimg/940x640q80.jpeg

Here is a leak.  7pm Cam Wake and Tannehill walk out on to a stage wearing htem

Is #11 Wallace?

believe so

Thanks!!!!!

http://fansided.com/2013/04/25/miami-dolphins-new-uniforms-officially-unveiled-by-nike-photos/

Uniform show is on MiamiDolphins.com   NO fan riots. Fans actually cheered. No need for extra security

Dunno, the blue in those Nike promo shots of Wallace still looks like navy to me. :-\

(http://www.nike.com/content/dam/one-nike/en_us/season-2013-su/US%20Football/Dplphins%20Story%20Page/9_Dolphins_Jersey_620x460.jpg.dimg/620x460q80.jpeg)

(http://www.nike.com/content/dam/one-nike/en_us/season-2013-su/US%20Football/Dplphins%20Story%20Page/8_Dolphins_Jersey_620x460.jpg.dimg/620x460q80.jpeg)

Looks a bit "happy' to me.

(http://www.miamidolphins.com/assets/images/imported/MIA/article-thumbnails/news/2013/04-April/130425_Unveiling.jpg)

I like 'em

As in "not that there's anything wrong with that" happy?

I kinda like the new uniforms. Still HATE the logo.

I think they look very clean and crisp.  It's a very classical look.  Like the new logo: simplified.

Glad to see the aqua pants are still in the rotation, though they should probably wear the white "calf covers" with them... otherwise they look like leotards.  Also glad to see that the "MIAMI" on the back is on a clear "beltline," and not on the ass or as a tramp stamp.

I really think MIA has the best new uniforms of the three unveiled this week.  They are very... professional.

Lot less orange in the uni's. I like the look. I think the white on white look is very sharp!

Very dull. Not a fan.

I'm scratching my head because my monitors must not be showing the same colors as you guys. It looks almost baby blue and I'm not a fan. Taking colors out of it and it appears to be one of the most boring uniforms I have ever seen. The NFL is exciting and violent. I think the plainness of the uniform is more inline with a sport like golf where it's inappropriate to take pictures, cheer, or clap. 

Hopefully I'll like it more when I see it in person.  Did anyone here go last night and actually see them?

I like the picture above more than those that were leaked earlier in the week. 

I really liked BUF's change to a simplified bright color+white combo (away from their CFL jerseys (http://www.thedolphinsmakemecry.com/forums/index.php?topic=18684.msg233724;topicseen#msg233724)) and I feel the same way about MIA.

I'm the opposite.  I was kinda OK with the leak, but I don't like these.  I don't care for the color, the stripe looks weird.  I especially don't like it when it's side by side with Jason Taylor (from their presentation last night).  The 97 Unis have so much more "POP" to them.

Well after the uniforms have been ofiicially presented, I'm so - so with the new look.  Its not so bad and at the same time not to good. The new look will definately grow on people. The aqua I feel is a lil too bright. Judging from the fans reaction, I dont see a lot of complaining. I have to admit I was in total disgust, but now Im not loving it nor hating it either.  My only gripe is the dolphin with the tail up instaed of down. 

I really like the orange and based on how much orange dolphins shit I see clearly I am not alone. These unis have very little orange in them and I think that is a mistake. Also they are very plain and don't excite me all that much.

Ever since CF DolFan's "happy" comment, looking at this photo I can't help thinking they're about to burst into a chorus of Y-M-C-A  :o

Okay, the Dolphins have never had the most masculine group of colors, but on first impression this look reminds me a little too much of the Bucs creamsicle era uniforms. :-\ 

So on the one hand, these uniforms are reminiscent of the creamsicle Bucs uniforms.  And on the other, they don't have enough orange.

Maybe in order to better distinguish themselves from the creamsicle uniforms, they should wear something like this:

(http://www.finsnation.com/.a/6a00e39820c91c8833013485bbe9bc970c-800wi)

Tou·ché! ;D By pure coincidence it's the one Ronnie Brown authentic jersey I didn't get!

http://www.miamidolphins.com/media/photo-gallery/New-Uniform-Player-Portraits/dc694ee2-ed3f-46b6-9f96-976ea28c1a16#d60bcf05-d61a-469a-a892-679517679b34

They look clean but seem kind of bland to me. Can't see the orange from a distance. I like what the Seahawks did with their unis with the bright fluorescent green highlights. Makes it look really modern. I don't know, maybe these new Dolphins unis would look a bit more flashy and appealing ala-Seahawks style with a brighter thin orange fluorescent type color on the borders of the aqua stripes.

I mean if we're really going to change our logo and shit so drastically, then go for it all the way and make a bolder statement with the entire uniform as well dammit. I'd actually be okay with Dolphins having such thin orange borders like they have if I could actually see them without being up on a players ass. This is so friggin typical; we're always almost there.

Just my opinion though...808

Nothing reminiscent of the Bucs in our orange uniforms. They popped in orange and is the reason so many people like them.

(http://1.bp.blogspot.com/--iJOAMEPXnA/T3uDaiWlhlI/AAAAAAAADcY/lHNfIR57_eM/s1600/creamscicle.jpg)
http://blog.ticketchest.com/wp-content/uploads/2009/10/miami-dolphins-ronnie-brown-chad-henne-beat-new-york-jets-mark-sanchez-braylon-edwards1.jpg

If anything I'd say this new happy blue came for the same pastel color chart as the old Bucs uniform.
(http://media.naplesnews.com/media/img/photos/2013/04/25/DolphinsUnis_t607.jpg)

I'll have to adjust the contrast on my TV  :D

I love them. I think it is very different from all the other teams in the league. I will squirrel away money for a hat and jersey. Give me a player recommendation for a jersey, I don't want someone who will suck or be gone in a year.

Thunderation...Well that didn't take long at all did it...You can already get the new ones on a knockoff site...Including our 1st round draft pick,Dion Jordan.. :o
http://www.me-jerseys.biz/Miami-Dolphins_c780.html (http://www.me-jerseys.biz/Miami-Dolphins_c780.html)

 :-\ :| :( :-\

You are the first person I've seen that loves these.  You are like a unicorn.

Unicorn #2. I like them.

Orange shirts, white numbers, white pants.  The Bucs' orange was lighter, and they had red accents instead of green.  It's all creamsicle to me.

Is this a defense of navy blue?  I thought I was the only one who liked it.

In any case, that picture is a particularly good shot, as it shows that the new aqua is almost exactly the same shade as the '97 aqua; the previous uniforms were simply glossy instead of matte.  Furthermore:

- the current (and '97) primary aqua is much darker than the aqua used for the majority of Shula's tenure
- the new darker aqua accents are even darker than that, so if we're going to make comparisons to pastels, the new uniform is a lot better that almost every other previous one

I mean, if you want to argue for navy blue over dark aqua, I can see that; I personally love my navy blue Zach jersey and thought it would have been a MUCH better game alternate than the creamsicles.  But compared to what the Dolphins have historically trotted out on the field, overall I still like the new uniforms.

I think we've discovered your problem in regards to the new uniforms. You are obviously color blind because the 97 jersey and the 2013 jersey are night and day different just in shades of "aqua" alone.   

Night and day!

Tell me, what do you think about the '13 aqua compared to the '70s aqua?

I think the two shades are different.  One is matte, one is glossy - yes.  But I also see the '97 version as being a deeper, greener shade of aqua.  The new one is closer to a light blue.

If I was describing them I'd say the old one was teal green and the new closer to a baby blue.

It's further accented by the lack of bold colors on the new uniform.  It's primarily that lighter blue and white, while the 97 uni had prominent dark blue and orange accents.

Almost comical coming from the guy who was arguing over a shade of blue but this is all creamsicle.  ???   These 2 versions of orange are completely different....in fact it isn't even close.

So I presume that you would say that the Dolphins were playing in "baby blue" for the first 20-odd years?

(http://www.10buckdinners.com/wp-content/uploads/2011/02/Creamsicle.jpg)
Creamsicle.

(http://25.media.tumblr.com/tumblr_ld819jfEqx1qd6kw4o1_500.jpg)
Creamsicle.

(https://www.wmforlife.com/df/recipes/orange-creamsicle-popsicle-0.jpg)
Creamsicle.

(http://gamedayr.com/wp-content/slideshow/2012/08/top-10-sec-storylines-in-2012/full/Derek-Dooley-Tennessee-Volunteers-Football-570x399.jpg)
Creamsicle.

(http://1.bp.blogspot.com/-xH1UNFEUgxs/UBQ8El_oNGI/AAAAAAAABM4/4Tjiyy-4cPU/s1600/creamsicle.jpg)
Creamsicle.

(http://cdn.bleacherreport.net/images_root/slides/photos/001/415/319/91885011_display_image.jpg?1318452413)
Creamsicle.

Also: creamsicles look darker at night.  Just saying.

^^^^ ::) Still all different colors....much like the blues you were arguing earlier. I also have 2 of the Dolphins Orange jerseys neither of which are anything close to the creamsicle color of Tampa or the Tennessee Orange. Many things looks darker at night so I am not sure how that helps.

I really do think you like to argue/debate just for the sake of arguing/debating.

Either way this is pointless and isn't on point with the conversation so regardless of your response this is the last I will say on this topic. Good Day Sir!!!!!

Yes, the reason why I posted the different colors of the creamsicles was because there's more than one shade associated with them.  I never said that the Miami version was the same shade as the TB or TEN versions.

In fact, of the three jerseys I just posted, I'd have a hard time saying that the TB jerseys are the closest to the actual product... yet those are the jerseys that are most widely associated with "creamsicle."

I've added a poll.

I can probably get used to the uniforms,but the logo,I don't know.

I have no problems with the Orange uniforms,We so rarely pull them out,it's also not like the ugly throwbacks the steelers wear every year...


I've got a Chambers navy blue (screen print),and wanted a Marino in the navy blue...I liked those too...

It's funny -- when you look at the old, old, old unis, the color seems to change.  Some of them do look light blue.  Others have a greenish tint.  Did they change colors more than once?

I need a 5th choice.  I can enjoy the simplistic new unis, but they don't actively suck balls like the new logo. 

That logo looks like a turd floating in Bushwood's pool no matter how I look at it.

My vote would be:   "The old suck, the new ones suck.  Flipper is embarrassed to be associated with the team."

Easy vote for me.....They Suck!!!!!

So far 2 out of 3 agree that they suck!!

^^^ I think there should have been another option.  I voted that they suck because it was the closest to how I feel.  I think they are worse than the prior unis (which I liked with the exception of the orange jerseys, I think they sucked), but I don't think the new jerseys quite rise to the level of "suck".

Damnit. You guys sound like Joan Rivers and her kid discussing dresses, purses, and shoes. Goet over it already.

What's even funnier, is that you know about that.

With that said, the uniforms & logo sucks. Compare them to what the Jags did, and all.I can do is shake my head.

I'm pretty hip to pop culture even though I may disagree with it a lot. Unfortunately it is impossible to stay away from.

Why?  Why can I not be upset about this change?  All we're doing is banding together behind meaningless games -- a logo is just as important as any other arbitrary bullshit -- none of this (winning included) matters.  I care about the logo.  It's an identity to me that I've cared about since I was a child and it's been replaced with egghead marketing douches and it pisses me off.

I blame my other half.

Amen, Phishy One...listening to the boo-hoo was mildly amusing at first, but man, it got old soooo fast.

How much can you bitch about an ugly item of clothing? We get it  already. As Stroke said it is old now. At this point you don't sound like someone concerned about a foorball team but sound more like old bitties complaining about the shoes someone wore to the party. We have had 22 pages of fashion discussion on a sports related forum. I'm sure you can see why it might be tiresome to some.

I didn't even care for the logo when it was released but the "complaints" sound more like whining to my ears now.

Well considering we are reminded everytime we look at it I'd expect it to be pretty often for quite a while. Fiedler and Wanny bitching still continues today so I wouldn't expect it to stop anytime soon.

At 326 posts, (and I will make it 327) this is the largest thread in this section and third largest on this board. 

Not that anyone's counting....

I will continue to bitch until it is abandoned.  I want change and I will rally for it.

Good luck.  15 years from now, when they change it, you'll think it was because of all your "rallying"

They ain't changing it any time soon, so you better just get use to it.

Dave, I recommend you DO NOT change the color scheme of this web site or forum.

https://twitter.com/J_Martin71/status/329223398351851521/photo/1

Johnathan Martin posted pics of his new helmet

So it's more of an upward jumping dolphin vs a belly flopping one.

Just looks like he's swimming to me.

I was thinking the same thing....I am glad Dave hates it as much as I do so maybe he won't change the forums to match!!!!!  :)

I like the brighter orange and the navy blue, so I'm fine with the forums staying as is.

What we can hope for is, after 2-3 years of this new logo in place, the organization will see from the diminishing returns on Dolphins merchandise that they need to return to the old logo.

I know I will personally continue to buy the old stuff and not any new logo merchandise.

Its highly unlikely that will happen,  Its seems many embrace the new look.  I do feel that they should darken the aqua  because it looks real bright and the dolphin TAIL should be down instead of up.  But other than that, I dont hate the look as much when the whole piece came together. 

The thing,  Over a period of time and if the play on field becomes better, The Unis will be overlooked.  Hey at least its not MARLINS bad.

You're prob right.  I do agree with you on darkening the aqua.  Too light for me and too "thick" on the helmet stripe.  Not a fan of that.

There is precedence of logos changing back after a short time.

As "gung ho" as Mike Dee and the Fins' brass is about this "rebirth" I don't see them going back on it.

As soon as the old stuff is all gone and not available to buy, people will have no choice.  In 2-3 years, you won't even remember how horrible it is and all will be normal.

And then they will start playing games in the old uniforms, kinda the same way the Patriots' bust out the squatting colonist 1-2 times per season.

You're just falling for marketing bullshit.  They were gung ho about the new fight song and the orange carpet and all the other stuff that pissed off their fanbase and now it's gone.



People always have a choice.  They might just not buy.  Or buy less.  This change was made to make money -- that's it.  If it doesn't, they WILL revert.  Not might.  Will. 

Now, I don't have a crystal ball to see if people will start to like the new logo or not.

There's a lot more precedence of even the most horrible logo changes sticking around.

There are enough people who will still buy it.  Perhaps it will flop.  I just don't see it.

I keep bringing this stat up:
EVERYONE hated the Marlins' new logo when it came out.  EVERYONE.  But, that year they had the 2nd best-selling MLB hat to the Yankees.  Why is that? 

A year from now, we'll see how merchandise sales go.  The most die hard fans, the same ones posting daily on a football message board in April and May, are the ones that probably won't buy anything.  They also represent about 20-25% of the population.  And based on the poll, only roughly half of the die-hards won't buy it.  We'll see...

As long as New Era keeps making fugly ass hats I won't be buying in regardless of the Miami logo.

If "New Coke" can get canned after that marketing campaign then I'd think anything is pretty much vulnerable.

Apples and oranges comparison.  First off, I don't think everyone hated it.  I think that there's an entire hispanic/urban community that embraced it.  But, the Marlins have no history or identity.  So, there's no visceral attachment to that logo that people have passed down. 

And also, the Marlins weren't considered a joke of an organization.  They made this change during a period of perceived positivity, where they had (on paper) an exciting team, a new stadium launching, a minor relocation, and they branded their things accordingly -- their brand intended to move away from being the Dolphins little brother into their own thing.

The Dolphins, on the other hand, have been a joke of a franchise for a decade and we were shitty again last year.  The team has already struggled with trying to replace history with other things, like the orange carpet, the club, celebrity owners, new fight song -- all of that fell splat like a turd and as recently as this year have reverted back to traditions, saying "we get it...we heard you".  So, now this logo flies in the face of that message.  In addition, Ireland has a bad reputation and people don't like Steven Ross. 


I agree with you that we'll just have to see how it goes, but I don't think it's some futile thing that we're stuck with, regardless of the reception.

^^ Disagree with your statement that the Marlins aren't a joke.  Nationally, the Marlins have been a joke for 10 years.  Attendance regularly in the hundreds, the home run sculpture, the owner and his clown posse, Ozzie Guillen, etc.  Yes, it was part of a massive rebranding and transition for the team.  I think that's what the Dolphins are trying to force here.

They have cap money and a lot of draft picks.  They're drawing the line and saying "that's it, we're done sucking NOW."  They're trying to re-birth the team into something new and great.  The Dolphins have only been a joke to Dolphins' fans, because they aren't satisfied.  The Club Liv, Orange Carpet bullshit was just stop gap peripheral trash fodder to try to help sell tickets to rich people.  If you ask a guy in Kansas City, he's never heard of the Orange Carpet, and probably doesn't care.

I think the team looks at this season as a new beginning, and that's why the big sweeping changes.  They want to put the last 10 years behind you as a fan and illustrate the new commitment to winning.  I get it.  Its the same thing the Marlins tried to do except (a) the Dolphins aren't getting a new stadium (but they ARE pushing for major renovations) and (b) the Marlins only used their rebirth as a 1-year facade before going back to their same old bullshit tricks that make them the league's laughing stock.

http://www.dolphinstalk.com/2013/05/new-look-dolphins-mascot.html

Dolphins changed their mascot.

Nice distracting product placement, Nike.  Ugh...this is getting worse all the time.  Though I never really liked TD....the name at least.

I know the helmet on the old mascot was a little screwed up, but this one is brutal! lol

^ I agree.  I just couldn't put into words what's wrong with it.  It's like a motorcycle helmet made out of foam.  Awful, like all the other recent changes. 

I'm glad they didn't get the stadium upgrade.  These idiots would probably have the seats facing the wrong direction.

Based on what I saw on this forum, this Dolphins change has gone off like cupcakes and roses compared to the hate that was spewed at the direction of the Marlins change.

Obviously, this is a Dolphins forum and there will be more talk of Dolphins changes.  But the Dolphins went from aqua/orange/blue to slightly different aqua/slightly different orange/dark aqua and it is as the apocalypse has come.

Can you imagine if this team became the Florida Dolphins and switched to yellow/orange/blue/black?  The forums would have went down from the traffic of furious posts.

The Marlins have the same number of championships as the Dolphins and came into existence right before the Dolphins switched their logo and color scheme to the prior set. 

How can you make the argument that the Marlins had no history or identity unlike the Dolphins, and then IMMEDIATELY say that the Marlins are not considered a joke while the Dolphins are?

I took a business course after new coke was out and then we got classic coke back and according to my teacher new coke was a joke. It was done to switch between sugar and that garbage they sweeten sodas with now. They knew if they switched it outright people would have really complained but by doing it the way they did everyone was glad to get their classic coke back. Marketing for you........
PS I like coke over pepsi,

Yeah, that was my understanding, too:  they brought out New Coke, everyone hated it, then they switched to Coke Classic (but with HFCS instead of sugar) and everyone thanked them.

The equivalent would be if the Dolphins had went to something like the Marlins' color scheme, then 3 years later went to what we have now.  All this complaining about shades of aqua would be non-existent.

This is true.  But I'm not equating winning titles to history.  The Marlins M.O. down here is that we win and then we get rid of everyone the next year.  There is no attachment to player history or anything like that.  The Dolphins have guys like Marino, Griese, Zach Thomas, Jason Taylor -- legends to the city.  The Marlins big name is Jeff Conine (not knocking the guy.  I like Conine. It's just that he's no Marino.) 


The Marlins have been successful.  That's what I meant by not a joke.  The Marlins, prior to the rebranding, seemed to be going in the right direction (it didn't work out for them, ultimately) with increased payroll, big name manager, etc.

The Dolphins have been floundering in various forms of P.R. hell for a decade between all the ownership, management, and coaching issues we've had.


And lastly, people just don't care about the Marlins like they do the Dolphins.  We didn't grow up with the Marlins, because they didn't exist yet.  This was solely a football town for most of my adult life.

This, in itself, makes the Marlins a joke.

Maybe my liking it is different because of my age. I'm 24 and have only been a fan since probably 97 maybe a year or two earlier but I don't have much memories of any uniforms other than the 97 ones. The 97 uniforms represent 16 years of failure or  mediocrity at best. How many playoff games have we won in that time? 2? a few more? 11-5 is the best record  I can remember and that happened twice. So I'm happy with a change.

Plus I still think the old logo looked like the sunkist tuna or whatever it is.

What if you threaten to move the team make it look real then relent for the true Dolphin fans. Guess what Jersey's and caps will sell like hot cakes.

I had never heard this so I looked it up. It wasn't a ploy as it was an actual change.  The change in formula had already happened before this switch in most places where it was produced and had nothing to do with the  New Coke concept. Consequently I think the Coke company president said something that is seemingly relevant to this case.

Finally the board of Coca-Cola changed their minds and decided to bring back the old Coke. Company president Donald Keough revealed years later in the 2002 documentary The People vs. Coke that they realized this was the only right thing to do when they visited a small restaurant in Monaco and the owner of the restaurant proudly said that they had "the real thing, it's a real Coke," offering them a bottle of old Coke

"There is a twist to this story which will please every humanist and will probably keep Harvard professors puzzled for years," said Keough at a press conference. "The simple fact is that all the time and money and skill poured into consumer research on the new Coca-Cola could not measure or reveal the deep and abiding emotional attachment to original Coca-Cola felt by so many people."

http://shop.miamidolphins.com/Miami-Dolphins-Merchandise-_-1225945473_PG.html?emailid=050713_MD_NewStuffandMomsDay

more gear with the NEW Logo was put on sale today. Enjoy!  ;)

Is it me or do these jerseys look greener than when they originally went public?

^yes! In these pics, they look ok.  In the others, they look like oiler blue.

They look the same to me.

I agree.  These seem to have a much greener hue than anything I had seen previously. While not as sharp as the older color it is better than the baby blue.
 
(http://media.cmgdigital.com/shared/lt/lt_cache/thumbnail/275/img/photos/2013/04/27/22/83/jordan-dion13-0425-solo-logo.JPG)
(http://c-product.images.dreamsretail.com/28-62/28-62329-1-F.jpg)
[img]

That looks HIDEOUS.  I wouldn't be caught dead in it.

This, to me, looks like the cheapie jersey you would buy at Walmart for $26. Looks way too plain to be a real life NFL jersey.

I thought the same thing about last years NIKE jerseys

T shirt prices high enough? Jeez I wish I could get em at walmart.

(http://c-product.images.dreamsretail.com/28-62/28-62329-1-F.jpg)

(http://www.nike.com/content/dam/one-nike/en_us/season-2013-su/US%20Football/Dplphins%20Story%20Page/8_Dolphins_Jersey_620x460.jpg.dimg/620x460q80.jpeg)

(http://www.nike.com/content/dam/one-nike/en_us/season-2013-su/US%20Football/Dplphins%20Story%20Page/9_Dolphins_Jersey_620x460.jpg.dimg/620x460q80.jpeg)

Still looks like the same color to me.

CF's comparison is apples to apples.  He's showing the exact same jersey twice.   Not two different color jerseys.

You want apples to apples?  Fine:

(http://viperbeam.com/forum/bluedolphin.png)

(http://viperbeam.com/forum/2013logo.png)

Unless you also believe that they changed the just-released new logo to "baby blue" during the draft, I would think that one would conclude that maybe it's just the camera?

Come on guys, really?  No one ever heard about how lighting affects colors in photography?

Lets be realistic, and not argue just to argue.  The intended color is obviously the one in the studio photos.  Not the random media photo under questionable lighting at the draft. 

Really, guys... I don't think it takes a rocket scientist to know the jersey isn't really baby blue.

(http://prod.images.dolphins.clubs.nflcdn.com/image-web/NFL/CDA/data/deployed/prod/DOLPHINS/assets/images/imported/MIA/photos/clubimages/2013/04-April/tempE--nfl_mezz_1280_1024.jpg?width=960&height=720)

Hardly baby blue...

We have been at the "throw whatever we can at the wall" stage for several weeks now.  "The jerseys are blue" is just the latest in a long line of rather silly complaints.

If you simply don't like it, hey, that's your prerogative.  But this kind of "the uniforms are too light now" (when they are significantly darker than the uniforms Miami has worn for the majority of their existence) or "the new logo looks cartoonish and unthreatening" (when it has always been thus) is just reaching.

This looks exactly like baby blue

(http://thepigskindoctors.com/wp-content/uploads/2013/04/Dolphins-uniforms.jpg)

Media photo at stage event vs. promotional product picture.  Tough choice.

And again, you and I have very different ideas of baby blue.

Lol.  You and I have different ideas about pretty much everything. Why would the color of the sky be any different?  :D

Did the Dolphins ditch orange for light peach?  Well, if random media pictures of press events are the judging standard, apparently so:

(http://viperbeam.com/forum/peachMIA.png)

That's not really a random picture.  It was part of an official Dolphins release.

The picture I just linked was part of an official NFL release.  That doesn't make the colors more accurate.

The reason I linked the Wallace pictures to compare is because I was comparing studio-controlled product pictures to studio-controlled product pictures (i.e. apples to apples).  The colors are the same.

The picture of the manequin wearing jersey #51 was taken at an NFL event by some schmoe with a camera phone.  Not an NFL release.  It was a "leak"

Me neither. 

False. (http://espn.go.com/blog/playbook/fandom/post/_/id/21223/new-dolphins-vikings-uniforms-leaked)

"A Jacksonville TV station that was taking photos of the new Jaguars uniforms at Nike headquarters in advance of Tuesday's Jags unveiling inadvertently posted a photo that also showed the new Dolphins and Vikings uniforms, plus another shot with a closer look at the new Dolphins design. Both of those teams had been set to unveil their new uniforms on Thursday evening."

TV station taking pictures at uniform unveiling = random media picture of press event

They should change from Dolphins to Daisies or maybe even Pansies to match that unbelievably soft color scheme.

Fine, but "in advance of unveiling...inadvertantly posted" = LEAK.  Big fat leak.  Doesn't matter if its a media member who leaks it.

Who's arguing over if it's a "leak"?

The question is whether or not a random media picture of a press event is supposed to be taken as a definitive color guide.  It isn't, namely because such a position would have you believing that the Dolphins' uniforms are now some combination of baby-blue-and-light-peach.

So your rebuttal is that you agree with me?

My post clearly said "it was a leak" - your response was "False."

I was the one who stated that studio lighting is the only judge of accurate colors.

I said it was a "random media picture of a press event" and you said it was "some schmoe with a camera phone."  That's what I was disputing.

We both agree the colors on those type of pictures should not be taken as authoritative.

I never said the "schmoe" wasn't a media member.  Reporters can also be schmoes.

I guess if "accredited media outlet taking pictures with professional equipment" is interchangeable with "schmoe with camera phone," sure.

If that is baby blue, the US Army infantry guys are going to be pissed.

COME ON MAN ! I have not been this excited about the dolphin prospects since Dan Marino was running the offense. If we do well it wont matter what we are wearing and new uniforms and logo's will sell off the shelves. It is what it is deal with it........

PS If I am wrong I will come back and apologize because obviously it was the uniforms and logo that ended our run.

Not even close to the same color as far as I can tell although I'm sure someone will disagree.

(http://www.medalsofamerica.com/ItemImages/Large/cc547.jpg)
(http://thefinfan.com/wp-content/uploads/2013/04/miami_dolphins_unveil_new_uniform.jpg)

Why do people keep saying this?  No, it's not "what it is".  These logos can change back if they aren't supported.  There is precedence for this decision.

I agree.  One of those is clearly blue while the other one is not even remotely close to baby blue.

I think someone on this thread has been saying otherwise, though...

I like the white uni's but they're very bland and remind me of Penn State.  While they are bland they sure look better than the Jags uni's!  That two toned helmet with black dull stealth paint and glossy gold is awful!  The gold stripe around the collar and the overall mix of colors are just bad!

Jax has the worst uniforms I have ever seen. They look like total USFL garbage from the 80's. Have a minor league look to them

The Fins in ALL WHITE look nice. Classic look. Nothing flashy which is nice. Nothing crazy. A simple look that works really really well. The Penn St comparison is a good one with the look. Sometimes "less is more" which is what Miami has and I like the all white look

I was at tonight's game. The white/white combo looks good.

At least on tv...

The white of the helmet is more "yellow" than the white of the jersey.  It looks awful.  Also, the aqua numbers don't match the helmet stripe or aqua in the logo.  I wish they could get this color matching stuff in line.  It would look more polished.  I'm sure its because the helmet is high gloss metal flake or something, as opposed to the matte jersey fabric.  It just looks bad.

(http://cdn3.sbnation.com/uploads/chorus_image/image/5211685/20121216_pjc_sh2_319.0_standard_352.0.jpg)
Silver on helmet does not match silver on pants, blue on helmet does not match blue on jersey.  So amateurish!

Meanwhile:
(http://img.gawkerassets.com/img/18s4y9p9qwe6tjpg/original.jpg)
Doesn't look like cloth matches fiberglass there either, but I guess I must be wrong.

Also:  Let us have a moment of silence for the clown collars.  They have been hunted to near extinction (http://nfluniforms.blogspot.com/2013/08/shew-fly-wire-shew.html), with only NO, STL, and CIN keeping them in 2013.

Jags still have the collar also....

 :'( :'( :'(

those uniform are awful...

the 49'ers were forced to change back to the old ones a while ago... if i were in Miami i would be protesting.

it's even worse on TV..sad to see

everyone's laughing at them too... :-[

You are right. Not a good sign when everyone has to defend wearing it. 

You'll get the "let them laugh after we win the super bowl" crowd  but in reality I think most people realize it was a mistake. I wonder how much it had to do with Mike Dee leaving seeing as it was his choice?  Look for the Dolphins to do some retro games and then just make the change after a year a few years. They will squeeze what they can out of it first.

We haven't seen the teal pants yet... wonder how they will look?   I can live with the white uni's... the teal shirts I accept, but I think they should have gone more retro or I would have loved to see the dark navy Reebok jersey that I've seen around.

(http://www.throwbackalley.com/page1/page20/files/pl_16_thumbnail_1.png)


I've see some with orange outline around the numbers that I thought looked very nice.  I also liked the green on green they wore several yrs ago.

Ok, I just got rehash this one more time and then I'm done.

That damn thick stripe down the helmet bugs the living shit out of me and I don't think the teal is consistent between pics I've seen online, in person or on the TV.

Check out the clip from Nike unveiling the MIA uniform with Mike Wallace as the player that talks about the new look:
<a href="http://www.youtube.com/watch?v=kG0zJGpdG8M&feature=player_embedded" target="_blank">Miami Dolphins Unveil New 2013 Nike Uniform Design[/url]

Here's a pic from the video
http://imgur.com/h3X0vDQ (http://imgur.com/h3X0vDQ)

See that teal??  That's the color I want.  Not that light teal or whatever it's called out as.  Compare that pic to the new helmet shown below:
http://images.footballfanatics.com/FFImage/thumb.aspx?i=%2fproductImages%2f_1238000%2fff_1238686_xl.jpg&w=600 (http://images.footballfanatics.com/FFImage/thumb.aspx?i=%2fproductImages%2f_1238000%2fff_1238686_xl.jpg&w=600)

Not gonna happen.  They purposely changed the aqua back to the 1970's lighter aqua.  That was one of the most important changes.

(http://1.bp.blogspot.com/_VFYuAlZ9trY/S22urkKrEGI/AAAAAAAABcs/FD5jlyBkfu8/s320/1968+Tom+Goode.jpg)  (http://www.scottsdalecards.com/catalog/images/70tgeiese223.jpg)