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TDMMC Forums => Around the NFL => Topic started by: CF DolFan on October 05, 2016, 10:08:27 am



Title: NFL numbers a way down this year
Post by: CF DolFan on October 05, 2016, 10:08:27 am
The fact viewership is way down ... almost 20% in some markets ... there has been a lot talk about why. People are talking about flooded markets, more options etc. The one thing I haven't seen anyone speak about is people being annoyed with the disrespect of the National Anthem. this is a real thing. The first week many people said they would go away and yet it seems like no one wants to admit that for some people, american pride is more important than seeing some millionaires force their views down your throats by disrespecting the flag. ESPN Fayettville even canceled covering a game because of the ECU band's protest so it is affecting on viewership. Sponsors were complaining.   

What are your thoughts on 2016 being so much less than 2015? I mean ... options and economy are pretty much the same.


Title: Re: NFL numbers a way down this year
Post by: fyo on October 05, 2016, 10:34:22 am
Interesting... Any particular markets stand out? And how does it compare to (recent) historical ratings?

No Manning, no Brady... Might that be an issue?


Title: Re: NFL numbers a way down this year
Post by: CF DolFan on October 05, 2016, 10:54:44 am
Interesting... Any particular markets stand out? And how does it compare to (recent) historical ratings?

No Manning, no Brady... Might that be an issue?
Ratings were going up until last year. They are going down across the board this year for NFL games so Brady and Manning aren't the only thing affecting it.

One of the current parlor games playing out in sports media executive suites is why the NFL’s television ratings have dramatically fallen through the first four weeks of the season. Most notably, each of the league’s primetime showcases (Sunday Night Football, Monday Night Football and Thursday Night Football) are down double-digit percentage drops in viewers. In a particularly troubling trend, ratings for Monday Night Football were down 19% prior to Monday’s Giants-Vikings game, including the lowest-ever viewership in the history of the series when just 8.047 million viewers watched the Saints-Falcons. (That game went head-to-head with the first Presidential debate.) The Giants-Vikings drew a 9.1 overnight rating on Monday, which was the highest MNF overnight of the year. That’s the good news. The bad news? It was still down 8% from the 9.9 for last year’s Week 4 matchup (Seahawks-Lions) that didn’t feature the New York market.

More troubling data: NBC’s Sunday Night Football drew an 11.0 overnight for Steelers-Chiefs on Sunday, down 26% from the same window last year with the Saints-Cowboys. That’s an alarming drop, even with Dallas as the NFL’s best television draw and a blowout game. (The NBC Sports p.r. department said in a release that the Steelers’ 22–0 first quarter was the most-lopsided opening quarter in 155 NBC SNF games. One can admire the rapid response team, but you can’t spin lemonade out of tomato juice.)

On Sunday, per Sports Business Daily, Fox led all Week 4 NFL broadcast windows with a 14.8 overnight rating thanks to the Cowboys-49ers, but that number was down 10% for the comparable Week 4 matchup last year.

http://www.si.com/tech-media/2016/10/04/nfl-ratings-presidential-election-donald-trump-hillary-clinton


Title: Re: NFL numbers a way down this year
Post by: Spider-Dan on October 05, 2016, 11:29:37 am
The fact viewership is way down ... almost 20% in some markets ... there has been a lot talk about why. People are talking about flooded markets, more options etc. The one thing I haven't seen anyone speak about is people being annoyed with the disrespect of the National Anthem. this is a real thing.
Is the National Anthem even shown on broadcasts?  I can't recall seeing it outside of the Super Bowl.

How would people at home even know who is standing/kneeling for that game?


Title: Re: NFL numbers a way down this year
Post by: Tenshot13 on October 05, 2016, 11:37:56 am
Is the National Anthem even shown on broadcasts?  I can't recall seeing it outside of the Super Bowl.

How would people at home even know who is standing/kneeling for that game?
Because once the game starts, they show a clip of who was kneeling and usually talk about it for 5 minutes at least.


Title: Re: NFL numbers a way down this year
Post by: Phishfan on October 05, 2016, 12:52:45 pm
I've always taken TV ratings with a grain of salt. There is absolutely no way to know the number of people watching a game on TV. I haven't heard anyone say they are not watching games but I expect there are some casual NFL fans who may be put off enough by anthem protests that they are staying away.


Title: Re: NFL numbers a way down this year
Post by: CF DolFan on October 05, 2016, 02:50:09 pm
I've always taken TV ratings with a grain of salt. There is absolutely no way to know the number of people watching a game on TV. I haven't heard anyone say they are not watching games but I expect there are some casual NFL fans who may be put off enough by anthem protests that they are staying away.
season ticket holders of the Dolphins wrote them and told them they were renewing unless Ross stopped it. I realize no on this board cares but many people in this country have great respect for it, the flag and the national anthem.


Title: Re: NFL numbers a way down this year
Post by: Phishfan on October 05, 2016, 03:06:11 pm
season ticket holders of the Dolphins wrote them and told them they were renewing unless Ross stopped it. I realize no on this board cares but many people in this country have great respect for it, the flag and the national anthem.

Given the attendance numbers in the past, I expect many Dolphins season ticket holders are just casual fans.  >:D >:D


Title: Re: NFL numbers a way down this year
Post by: Sunstroke on October 05, 2016, 04:00:04 pm

I don't know about TV viewership in specific markets, but it seems like football is more popular than ever with the group I hang with.

As far as the national anthem goes, I would say that anyone who protests Kaepernick's public protest by privately not watching games...is even lamer than Kaep.



Title: Re: NFL numbers a way down this year
Post by: fyo on October 05, 2016, 04:44:37 pm
The Patriots' opener against the Cardinals had the second highest ratings in franchise history. And the Patriots' blowout of the Texans Thursday night drew a bigger audience than the corresponding TNF game last year.

So apparently Patriots fans don't give a crap about the anthem or the flag, right?


Title: Re: NFL numbers a way down this year
Post by: Tenshot13 on October 05, 2016, 04:48:52 pm
The Patriots' opener against the Cardinals had the second highest ratings in franchise history. And the Patriots' blowout of the Texans Thursday night drew a bigger audience than the corresponding TNF game last year.

So apparently Patriots fans don't give a crap about the anthem or the flag, right?
Kind of ironic, huh?


Title: Re: NFL numbers a way down this year
Post by: Dave Gray on October 05, 2016, 05:24:45 pm
I'm less interested than I've been in some years, but I thought it was just because I've gotten smarter.


Title: Re: NFL numbers a way down this year
Post by: Spider-Dan on October 05, 2016, 05:36:50 pm
season ticket holders of the Dolphins wrote them and told them they were renewing unless Ross stopped it. I realize no on this board cares but many people in this country have great respect for it, the flag and the national anthem.
However, many of these same people are perfectly fine with celebrating the flag of traitors who attempted to overthrow our democratically-elected government and remove states from the jurisdiction of the United States Constitution.  Because patriotism.

Give me a break with this solemn patriots BS.  The people who are crying about disrespecting the flag right now are the same people who love to talk about how the Second Amendment makes sure that if you lose at the ballot box, you always have the bullet box.

If players were taking a knee to protest the lack of action against killing of police officers, you would clap so hard you would break your hands.  Stop trying to pretend this isn't entirely about the subject being protested; a grievance you (plural) think is fundamentally baseless in the first place.


Title: Re: NFL numbers a way down this year
Post by: Baba Booey on October 05, 2016, 06:46:54 pm
Numbers being down and being bad are two different things. The numbers are down but still the best numbers in all of sports (and TV) by a mile.

It has nothing to do with the national anthem protest either.


Title: Re: NFL numbers a way down this year
Post by: masterfins on October 05, 2016, 06:51:24 pm
season ticket holders of the Dolphins wrote them and told them they were renewing unless Ross stopped it. I realize no on this board cares but many people in this country have great respect for it, the flag and the national anthem.

I don't doubt that the people care about the players showing respecting for the flag and anthem.  But I don't think many (if any) would give up their tickets over this practice by a handful of players.  I put this in the same category as Rosie O'Doughnuts saying she is going to leave the country if Trump is elected.


Title: Re: NFL numbers a way down this year
Post by: Downunder Dolphan on October 05, 2016, 11:19:29 pm
Would numbers possibly be down due to media saturation?

Between football being played three days a week (Thursday night, all Sunday & Monday night) plus online streaming maybe it has got to the point where basically it could be competing against itself? It's a far cry from the days of being Sunday & Monday night TV & radio, and that's it.


Title: Re: NFL numbers a way down this year
Post by: DaLittle B on October 06, 2016, 09:00:53 am
Real sports with Bryant Gumble's 1st story this month was on the anthem,I found the the Marist poll after the the story seemed to say alot of it.

There is a blurb on the rating from Albert Breer,and the reasons for the ratings decline.
http://mmqb.si.com/mmqb/2016/10/06/kyle-shanahan-nfl-coaching-carousel-list-notebook (http://mmqb.si.com/mmqb/2016/10/06/kyle-shanahan-nfl-coaching-carousel-list-notebook)

The 1st of the 4 downs,pretty far down the article.
Quote
1. The NFL’s ratings decline merits watching. It’s hard to deny that the league has something to worry about with TV ratings declining significantly in all the primetime windows. To me, I think there are three factors at play, and none that involve the concussion issues or the anthem situation. First, for a number of reasons (massive job turnover in some franchises vs. very little in others), parity isn’t what it once was. Four teams have made the playoffs for five straight seasons, and 10 have missed them five years running. Six have made it and 12 haven’t the past three years in a row. The result: fewer compelling teams. Second, the scarcity issue that Mark Cuban referenced is real—the fact that there was less of the product has been a huge built-in advantage for the NFL forever. More might be less. Third, the younger generation just consumes content differently, and is less likely to sit on the couch for 12 hours to watch games, which the NFL is trying to get out in front of by working with entities like Twitter and Yahoo to stream games.
So how concerned is the NFL? Well, something interesting is happening. We’ve obtained a memo that went out to all 32 teams that reflected that, starting Oct. 12, clubs are subject to a new fine schedule for exceeding the limits on video and any moving content. Those are particularly strict during the 60 minutes leading up to games, and through games, with clubs largely limited to re-posting from the NFL’s own accounts (with some allowance for approved content on Snapchat). The memo says that first time offenders will be fined up to $25,000, a second offense will warrant a fine of up to $50,000, and a third offense will merit a fine of up to $100,000 and loss of rights to post league controlled content. To put that in perspective, Broncos S Darian Stewart was fined $18,231 for his high hit on Cam Newton in the opener. Under this policy, if Denver had posted video of the hit, the team could incur a heavier penalty for a first-time offense. And it’s also interesting that the memo went out last week, rather than during the offseason. The NFL, for their part, says the new enforcement measures are unrelated to the ratings issue, but it is—at least—a sign that the league is being increasingly careful with its most valuable content.


Title: Re: NFL numbers a way down this year
Post by: Heatles on October 12, 2016, 04:48:25 pm
I'm not sure there's something to the over-saturation aspect or not, but I find myself about done with football by Monday night. With the Thursday night game I watch football 3 of the 4 nights before Monday. Couple that with the fact the Monday night game isn't a premier game and I'm usually not watching.


Title: Re: NFL numbers a way down this year
Post by: Dave Gray on October 12, 2016, 04:58:38 pm
It's also an election year, so there's a lot of competing daily news coverage and stuff that can steal eyeballs.



Title: Re: NFL numbers a way down this year
Post by: Dolphster on October 13, 2016, 08:00:24 am
A lot of the discussion threads here get ludicrous pretty quickly.  But I've really enjoyed the interesting points that both sides of this debate have made in this thread.  Nice work, guys.  My military past and current career as a Fed make me admittedly biased about the flag and the national anthem.  But those of you who have explained why you support protesting during the anthem have given me some things to think about.  I still don't necessarily agree, but you at least got me to listen and understand where you are coming from. 


Title: Re: NFL numbers a way down this year
Post by: fyo on November 15, 2016, 06:30:08 am
Two huge games to help boost ratings this season: Highest rated game of the year (so far) was the Cowboys - Steelers game, helped by a huge second half. And the SB rematch on Monday Night was very good as well, 11% better than last years' week 10 MNF game (although that was Viking - 49ers, so hardly the best of matchups).

Now that the election excuse is over, it'll be interesting to see if the ratings spike.


Title: Re: NFL numbers a way down this year
Post by: Phishfan on November 15, 2016, 09:36:55 am
Now that the election excuse is over, it'll be interesting to see if the ratings spike.

I don't buy the election affecting the games. I think the matchups and burnout are bigger. They have the Saints and Panthers this week. Normally I might care but this year that isn't very intriguing to me. I only see the Raiders-Chiefs & Dolphins-Jets (possibly Cowboys-Vikings) that I really care to see right now.


Title: Re: NFL numbers a way down this year
Post by: fyo on November 15, 2016, 10:06:27 am
^ According to the Herald, ratings for the Dolphins game were pretty low locally, about the same as the rest of the season (12.4, compared to 16.9 last season). That's a bit surprising considering the win streak

As for why ratings are down overall this season, no one really knows. Election might be one part, matchups might be another, competitive games might be a factor (not quite the same as matchups), missing Manning and Brady (for 4 games) could also have contributed, as could saturation.

I don't think saturation is a huge deal (although clearly the number of games shown affects matchups and competitiveness as well), since one would've expected to see at least some impact last season (and there wasn't one).

Personally, I'm actually watching more football this year than I have in the past few (although WAY down from many years ago). I do miss a couple of the "greats" that have retired in the past handful or so years, but I guess the new "greats" will grow on me. Right now just seems sort of like an intermediate period. Assuming Luck is one (and I certainly think he has the potential), Indy really needs to get a team around him, because people (nationally) aren't going to watch the Colts play like crap.


Title: Re: NFL numbers a way down this year
Post by: Dave Gray on November 15, 2016, 10:59:14 am
This was a very good week of close games.  Even with the Dolphins playing well, I'm finding it harder and harder to devote an entire day to it.  I almost never watch the night games on Sunday or Monday.  Or Thursday, for that matter.


Title: Re: NFL numbers a way down this year
Post by: Tenshot13 on November 15, 2016, 11:16:01 am
This was a very good week of close games.  Even with the Dolphins playing well, I'm finding it harder and harder to devote an entire day to it.  I almost never watch the night games on Sunday or Monday.  Or Thursday, for that matter.
Sans Sunday night, I'm with you, and I only watch a little on Sunday nights (unless it's the Dolphins of course).


Title: Re: NFL numbers a way down this year
Post by: Spider-Dan on November 15, 2016, 11:17:53 am
And the SB rematch on Monday Night was very good as well, 11% better than last years' week 10 MNF game (although that was Viking - 49ers, so hardly the best of matchups).
The SEA-NE SB rematch was on Sunday night, not Monday night.
Last year's MIN-SF game was the week 1 Monday night game, not week 10.

Do you mean to compare the 2016 week 10 SEA-NE SNF game to the 2015 week 1 MIN-SF MNF game, or the 2016 week 10 CIN-NYG MNF game to the 2015 week 10 HOU-CIN MNF game, or something else entirely?


Title: Re: NFL numbers a way down this year
Post by: fyo on November 15, 2016, 01:29:14 pm
The SEA-NE SB rematch was on Sunday night, not Monday night.
Last year's MIN-SF game was the week 1 Monday night game, not week 10.

Do you mean to compare the 2016 week 10 SEA-NE SNF game to the 2015 week 1 MIN-SF MNF game, or the 2016 week 10 CIN-NYG MNF game to the 2015 week 10 HOU-CIN MNF game, or something else entirely?

The figure was relative to the game in the same slot last year, so that would be the Cards - Seahawks game. I looked it up at the time on NFL.com, but sadly, the morons who designed the page can't code worth shit (and I can't read), so when I select 2015 in the dropdown and make sure week 10 is highlighted then press go, their snazzy code takes me to week 1, not week 10. Of course.

Anyway, Cards - Seahawks is a better matchup than MIN@SF, but almost certainly still not on par with a SB rematch.


Title: Re: NFL numbers a way down this year
Post by: Spider-Dan on November 15, 2016, 03:07:32 pm
It's a minor point, but I don't know that I'd apply the term "SB rematch" to teams that were not the last two to meet in that game.  BAL-SF is also a recent SB rematch, and no one would care about that game.


Title: Re: NFL numbers a way down this year
Post by: MyGodWearsAHoodie on November 15, 2016, 05:19:01 pm
I know this not statistically relevant as a sample size of one.  But this is the first season where absolutely the only games I have watched were the NEP. 


Title: Re: NFL numbers a way down this year
Post by: bsmooth on November 24, 2016, 01:30:54 am
Just read where ratings are starting to rebound.


Title: Re: NFL numbers a way down this year
Post by: Spider-Dan on November 24, 2016, 04:29:25 am
Must be because Kaepernick has settled back in as a starter.  ;)