^ Yes, absolutely really.
It's one of the big changes credited to Stern.
Teams like the Cowboys and Jets are always popular with the league and the media. It's not because they have the elite players.
That is because those teams do a good job marketing themselves. Dallas because of Landry and the whole "America's team" Jets get more coverage 'cause they are in NYC and have fat mouth Rex. It was the "league" it was the teams.
If week 17 of 2007 you saw Jared Lorenzen and Matt Cassel take the field on Saturday night, NFL fans would have been pissed.