Phins' new marketing strategy emphasizes football, tradition rather than glitz

[Phishfan]

^^ watching that video makes me want to reduce my grade of Lauren Tannehill.

I think most people overrated her anyway.

[Brian Fein]

I gave her a 6...

[MikeO]

^^^ I really haven't been paying much attention, but is this a fair criticism? The organization have people whose job it is to focus on marketing, they all do. Is Philbin really on a media tour or are articles just ebing written? Some of that has nothing to do with the organization.

No it has all to do with Philbin. Under Saban and Parcells they ruled with an iron fist. They prevented the GM's and assistant coaches from doing interviews and they did few if any themselves. The "marketing people" can just ask, but its up to the head coach and such to actually agree and want to do media and stuff.  Philbin is bending over backwards talking to everyone and anyone from ESPN, to NFL Network, to Florio, to agreeing to do HBO Hard Knocks

[CF DolFan]

I'd be willing to bet that is was an organizational decision to make nice with the media all the way around. When you have everyone beating you up including the media, pretty much everything you do will be second guessed. We now have a personable coach and they seem to be using that to bridge the gaps that we have created.

[BigDaddyFin]

I've been begging for us to make strategy with our tradition rather than glitz for years.  I told you.  It doesn't matter how many celebrity minority owners you get.  None of that means a damn thing if you can't put a winner on the field.

[miamiwestchester]

Like its been said before, win and this marketing crap takes care of itself.

IMO the Dolphins need to replace Mike Dee. Ever since he has taken over, the team has been on a downward slope. Almost NOTHING good has happened.

He approved the "Tim Tebow Worship Day" among his other blunders. Like right after he came on board going public with his "rebuild a privately owned stadium with tax dollars" and no promise of paying the public back in any shape or form. Calling for corporate welfare at the heart of a huge recession. Of course that went over like a lead balloon with both the public and the politicos in Miami-Dade and Broward.

The guy came from the marketing dept of the Boston Red Sox. Really ? Like they need a marketing dept ? GTFOH with this loser......start with that for a marketing change.

[Fins4ever]

Pappy's right.  Winning teams market themselves.  Losing teams need marketing to get convince people to give them money.

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Absolutely, and who wants to give their money to a loser? NOBODY! IMO, the 1-7 record at home in 2010 set the ticket sales back years. I think the only reason ticket sales have not plummeted even further is because the season ticket holders with great seats don't want to lose them.