Name one endorsement that they can get in new york that they can't get in miami .. or in south dakota ? ..
nike ? gatorade ? T Mobile ? With global media, the internet and marketing today there are no major endorsements anybody is giving up.
I have heard of endorsements that have kicker clauses for athletes that play in large markets like NY or LA, and that makes sense to me. If you're an excellent player but play for San Antonio (say, Tim Duncan), there's a ceiling for how much product you're going to move, due to the fact that as far as number of fans go, San Antonio is extremely limited. Move Tim Duncan to the Lakers, however, and not only would true Lakers fans be snapping up jerseys, but so would poser fans the world over. The large market and name recognition associated with the Lakers allows for you to move more merchandise, be it sneakers, or jerseys, or mobile phones, or bottles of Gatorade. Better for the distributor, better for the athlete, meaning larger endorsement deals. I totally buy into the larger endorsement dollars for large-market stars theory.